Blog
Industry - Marketing Cloud
Healthcare’s guide to the Winter ’24 release
The healthcare business is always in business. Where other industries have peak seasons and predictable annual cashflow schedules, the healthcare industry is dependably always in need. That means the time is always...
How to optimize Salesforce Marketing GPT
The foundational benefit of using Marketing GPT is that it saves time while increasing revenue and customer satisfaction. It frees up human SMEs for more profound, complex analysis/strategy work. It also maintains the...
Beyond automation: How AI and GPT are humanizing Marketing Cloud experiences
Gone are the days of traditional, one-size-fits-all marketing strategies. Today, we face a new industry climate where customer expectations can “make or break” a business, and the need for better data access and...
5 strategies to build marketing and IT collaboration that creates a competitive edge
"It's not the destination; it's the journey." While the wisdom of Ralph Waldo Emerson works for self-reflection, those of us relying on our IT systems for data-based, dynamic creatives and reliable metrics to measure...
‘Twas the night before Dreamforce… Where to find Simplus at DF23
The week of Dreamforce 2023 is finally upon us! Before all the incredible sessions and festivities kick off, here's one more look at all the ways you can find Simplus' presence throughout the streets of San Francisco....
We are a 2023 Salesforce Partner Innovation Award winner!
Infosys, Simplus, and Fluido are pleased to announce this win for the entire global Salesforce practice: We have been recognized as one of 2023's Partner Innovation Award recipients by Salesforce for the Industries -...
Choose Your Own Adventure ebook preview: Transformation in the financial services industry
Do not read this book from beginning to end, start to finish… Depending on what choices you make, your transformation can end in tremendous success—or lackluster, ill-adopted disaster. Through our upcoming Choose Your...
Choose Your Own Adventure ebook preview: Transformation in the high tech industry
Do not read this book from beginning to end, start to finish… Depending on what choices you make, your transformation can end in tremendous success—or lackluster, ill-adopted disaster. Through our upcoming Choose Your...