At Simplus, we have spent years helping enterprises unlock the full potential of the Salesforce platform — not just by deploying technology, but by transforming how organizations operate, decide, and grow. As AI...
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Industry - Marketing Cloud
5 Signs You’re Not Ready For Agentforce (Yet)
There's a common fantasy playing out in boardrooms right now. Leaders see Salesforce's Agentforce and imagine autonomous AI agents swooping in to handle the messy, manual, time-consuming work that's been slowing their...
The Salesforce Thanksgiving Table: A feast of innovation for the coming year
As we head into a season of gratitude and growth, businesses everywhere are reflecting on what’s helped them thrive and what they’ll need to keep momentum going into the new year. May we offer a suggestion to complete...
The Global Infosys Salesforce Practice: A Top GSI Partner
The global Infosys Salesforce practice, inclusive of Simplus in AMER and ANZ, and Fluido in EMEA, now ranks among the top 10 GSI partners for Salesforce—and one of the top 5 for service capacity and capabilities.
From data to dialogue: How Agentforce and Marketing Cloud humanize CX
Providing a top-notch product or service is essential—but have you ever stopped to consider how your customers feel when interacting with your company? Beyond features and pricing, the real game-changer is the...
Kickstart your Marketing Cloud with AI
Healthcare’s guide to the Winter ’24 release
The healthcare business is always in business. Where other industries have peak seasons and predictable annual cashflow schedules, the healthcare industry is dependably always in need. That means the time is always...
How to optimize Salesforce Marketing GPT
The foundational benefit of using Marketing GPT is that it saves time while increasing revenue and customer satisfaction. It frees up human SMEs for more profound, complex analysis/strategy work. It also maintains the...
5 strategies to build marketing and IT collaboration that creates a competitive edge
"It's not the destination; it's the journey." While the wisdom of Ralph Waldo Emerson works for self-reflection, those of us relying on our IT systems for data-based, dynamic creatives and reliable metrics to measure...