Case Study

PUMA

“We increased PUMA’s Commerce Cloud ROI and took the UX to the next level.”

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At a Glance

The Simplus digital team has been working with PUMA for years, implementing its Salesforce Commerce Cloud solution several years ago. Ever since then, the relationship has continued to grow.

Services Provided

Strategic Services | Implementation Services

The Challenge

Outcome PUMA

The Simplus digital team has been working with PUMA for years, implementing its Salesforce Commerce Cloud solution several years ago. Ever since then, the relationship has continued to grow and new projects have been completed every year, doubling the size of the engagement since its conception.

PUMA views the work done by Simplus developers as exceptional and critical to implementing technical change to its eCommerce platform.

Outcome PUMA

About PUMA

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brands PUMA, Cobra Golf, and stichd, and is headquartered in Herzogenaurach, Germany.

Headquarters: Herzogenaurach, Germany
Industry: Retail
Website:  www.puma.com

The Simplus talent is very straightforward and honest. They have the ability to access resources on multiple levels of expertise and leadership to get the solutions and direction they need when they need it.

—Aly Payne, IT Director, Greenbits

The Outcome

Challenge-PUMA-1

How Simplus Helped

Simplus has been providing continuous production support for PUMA’s Commerce cloud instance for years. In addition, some of the most recent add-on projects have yielded significant results for PUMA’s business.

26%

INCREASE ON AOV TO $101 (AFTERPAY Q1 21)

8.5%

CONVERSION RATE (AFTERPAY Q1 21)

11%

NEW CUSTOMER ACQUISITION (AFTERPAY Q1 21)

AFTERPAY = 17% PAYMENT SHARE, SURPASSING PAYPAL AS THE 2ND MOST USED TENDER OPTION

26%

INCREASE ON AOV TO $101 (AFTERPAY Q1 21)

8.5%

CONVERSION RATE (AFTERPAY Q1 21)

11%

SAVED BUDGET
ON SALESFORCE MAINTENANCE

AFTERPAY = 17% PAYMENT SHARE, SURPASSING PAYPAL AS THE 2ND MOST USED TENDER OPTION