Another Dreamforce has come and gone, but the magic (and a little bit of mischief) lingers. This year’s event proved that the future of AI is alive! It’s brilliantly alive! From keynotes that sparked imagination to...
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Industry - Program Delivery
The AI opportunities for pharma and clinical trials with Life Sciences Cloud
The pharmaceutical and life sciences research sector is undergoing rapid transformation, driven by the need for faster innovation, increased patient-centricity, and operational efficiency. Salesforce Life Sciences...
The state of personal finance and how Agentic AI can alleviate concerns
Is AI making sales more human—or less? 3 Salesforce seller questions answered
Here we go again. Another app. Another tool that claims to "simplify" the increasingly complex sales process with AI. But this time, Salesforce has packaged AI as a functional copilot for effective enterprise sales. A...
Ready for Life Sciences Cloud? Simplus recommendations to get started
Salesforce Life Sciences Cloud offers a platform purpose-built to address industry challenges—from increasing patient volume and engagement expectations to strict regulations and digital transformation demands—and help...
Why a proactive migration to Life Sciences Cloud is the right call now for your organization
The life sciences industry is evolving rapidly, driven by digital transformation, heightened regulatory scrutiny, and increased demand for patient-centric care. For organizations still operating on legacy...
Why CRM alone is no longer (and never has been) enough
For years, CRM platforms have promised a 360-degree view of the customer, offering centralized data, improved collaboration, and more informed decision-making. But let’s be honest: CRM alone has never really been...
Why Simplus is prepared to take you from dusty CPQ to full-fledged RevOps on Revenue Cloud Advanced
You've probably felt the CPQ frustration. We have too. Most legacy CPQ systems weren't built for the complexity of today's revenue game. Gartner research found that more than 50% of all CRM software projects,...
A guide to avoid AI misunderstandings in your CRM
If you've ever been the person on your team told to "just figure out Salesforce," you're not alone. And if that task came with the added pressure of "…make sure we're using AI!"—well, we salute you. Salesforce talks a...