Every CRM promises a 360-degree view of the customer. Few actually deliver it. Marketing has one version of the customer. Sales has another. Service sees a third. The result? Disconnected experiences, missed...
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Industry - Data Cloud
The secret to converting event leads? Smarter data with Salesforce
Did you return from a sales event with a stack of business cards, a list of new contacts, and a renewed motivation to crush that sales quota? You have new information, but how can you turn this data into real...
High tech in 2025: An end-of-year review of major trends
The high tech industry has always defined the frontier of innovation, but 2025 marks a true turning point. Advances in AI, data, and connectivity are no longer isolated breakthroughs—they’re becoming the unified...
Manufacturing in 2025: An end-of-year review of major trends
The manufacturing sector is evolving faster than ever in 2025, powered by a convergence of AI, data, and IoT technologies. Salesforce’s continued innovation through Agentforce and Data Cloud (now Data 360) has already...
Data in 2025: A year-end review of Data Cloud to Data 360 developments
As 2025 draws to a close, one of Salesforce’s biggest transformation stories has been the evolution of its data foundation—the re-introduction of Salesforce Data Cloud as Data 360. This rebrand, unveiled at Dreamforce...
The Salesforce Thanksgiving Table: A feast of innovation for the coming year
As we head into a season of gratitude and growth, businesses everywhere are reflecting on what’s helped them thrive and what they’ll need to keep momentum going into the new year. May we offer a suggestion to complete...
The Agentic Enterprise for high tech companies: DF25 in review
As Dreamforce 2025 unfolded, the high tech industry took center stage with groundbreaking AI advancements, new data capabilities, and a clear directive for innovation leaders: it’s time to operationalize the agentic...
Telco DF25 takeaways to embrace the Agentic Enterprise
At this year’s Dreamforce 2025, the telecommunications industry heard a clear message: the era of the agentic enterprise is here and telcos are at the center of it. As your partner of choice for telecom-specific...
Powering the energy and utilities sector: Takeaways from DF25
At Dreamforce 2025, the energy and utilities industry took center stage as companies and technology leaders explored how an AI-driven, data-rich future will transform utility operations, customer experience, and grid...