Imagine deploying a revenue agent powered by Salesforce Agentforce where it qualifies leads, drafts proposals, and triggers renewal workflows without a single human prompt. Now imagine that agent closing a deal in...
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Industry - Data Cloud
The Risk No One Talks About: Over-Deploying Agentforce
Everyone wants to move fast on AI. That impulse is understandable. In many ways, it's right. Salesforce Agentforce represents a generational leap in what enterprise automation can do, and the organizations that figure...
The 5 Signals You Are Ready For Agentforce
To be honest, most companies are not ready for Agentforce. They think they are. But wanting AI and being operationally positioned to benefit from AI are two very different things. Salesforce's Agentforce has been...
CRM Data Crisis: 81% of Companies Can’t Unlock AI’s Potential
Every CRM promises a 360-degree view of the customer. Few actually deliver it. Marketing has one version of the customer. Sales has another. Service sees a third. The result? Disconnected experiences, missed...
The secret to converting event leads? Smarter data with Salesforce
Did you return from a sales event with a stack of business cards, a list of new contacts, and a renewed motivation to crush that sales quota? You have new information, but how can you turn this data into real...
High tech in 2025: An end-of-year review of major trends
The high tech industry has always defined the frontier of innovation, but 2025 marks a true turning point. Advances in AI, data, and connectivity are no longer isolated breakthroughs—they’re becoming the unified...
Manufacturing in 2025: An end-of-year review of major trends
The manufacturing sector is evolving faster than ever in 2025, powered by a convergence of AI, data, and IoT technologies. Salesforce’s continued innovation through Agentforce and Data Cloud (now Data 360) has already...
Data in 2025: A year-end review of Data Cloud to Data 360 developments
As 2025 draws to a close, one of Salesforce’s biggest transformation stories has been the evolution of its data foundation—the re-introduction of Salesforce Data Cloud as Data 360. This rebrand, unveiled at Dreamforce...
The Salesforce Thanksgiving Table: A feast of innovation for the coming year
As we head into a season of gratitude and growth, businesses everywhere are reflecting on what’s helped them thrive and what they’ll need to keep momentum going into the new year. May we offer a suggestion to complete...