After a rocky 2023, consumer goods and retail forecasts are looking bright for 2024, with consumers getting ready to spend (and splurge) once again. But to take full advantage of the more eager consumer profile that’s...
Blog
Industry - Retail & Consumer Goods
4 reasons outdated contact center processes hit retail call agents where it hurts
Welcome to a business leader’s nightmare: Your customer had a fantastic experience purchasing a new product. They are thrilled with their decision and eager to engage with the brand further. But then, when they reach...
Winter ’24 release highlights for consumer goods companies
As the consumer goods industry prepares for one of its busiest seasons—winter holiday shopping—it’s critical that all systems “go.” Updates from Salesforce help keep your hub for all customer-related data current,...
Beyond automation: How AI and GPT are humanizing Marketing Cloud experiences
Gone are the days of traditional, one-size-fits-all marketing strategies. Today, we face a new industry climate where customer expectations can “make or break” a business, and the need for better data access and...
‘Twas the night before Dreamforce… Where to find Simplus at DF23
The week of Dreamforce 2023 is finally upon us! Before all the incredible sessions and festivities kick off, here's one more look at all the ways you can find Simplus' presence throughout the streets of San Francisco....
Infographic: How to reach the peak of marketing maturity
Elevate your retail commerce brand with Salesforce Marketing Cloud, Pardot, and more. Scaling new summits in your organization’s marketing maturity has never been easier.
Consumer goods’ guide to the Salesforce Summer ‘23 Release
The Summer ‘23 Release is here, and for consumer goods players it’s not one to miss. Updates include an extension of the Consumer Goods Cloud to service capabilities as well as better trade promotion management updates...
Custom forecasting and reporting for the retail floor
Powerful insights into how shoppers experience the buying experience are critical for any industry, especially for retailers. Simplus helped Gallery Furniture improve its sales reporting and planning as well as...