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How to optimize Salesforce Marketing GPT

Sep 26, 2023 | Admin, Latest News, Marketing Cloud, Marketing Cloud

The foundational benefit of using Marketing GPT is that it saves time while increasing revenue and customer satisfaction. 

It frees up human SMEs for more profound, complex analysis/strategy work. It also maintains the human review of all communication before it goes out the door, better meeting customer needs where they are in the lifecycle and according to their interests/history.

“Our focus has been on bringing generative AI into Salesforce in a way that can be effective for Salesforce Trailblazers innovating on the platform,” Govindarajan said. “The question we’re asking is: How do we bring these technologies into our platform in a safe, secure manner that helps users be more productive? Einstein GPT does exactly that.”

Check out these other features: 

 

Audience Insights 

GPT can provide valuable insights into customer behavior, preferences, and sentiments by processing large amounts of customer data. Marketers can use these insights to refine their strategies and effectively target their audience.

 

Personalization 

GPT models can analyze customer data and preferences to tailor marketing messages and offers, increasing the likelihood of engagement and conversion.

 

Content Generation 

GPT models can produce high-quality and coherent marketing content, such as blog posts, social media captions, email campaigns, and ad copy. This can save time and resources for marketers who would otherwise need to create content from scratch. 

With SEO Optimization capabilities, GPT models can assist in generating SEO-friendly content by identifying relevant keywords and structuring articles that align with search engine algorithms.

 

Omnichannel Customer Support  

Only 28 percent of global marketing leaders say they are completely satisfied with their ability to create personalized omnichannel experiences. However, Salesforce research also found that over 70 percent of customers expect brands to communicate in a personalized manner across channels. 

Whether your customers reach out using email, online chat, or text, GPT-powered tools can offer real-time support to website visitors, addressing common inquiries and providing a better customer experience.

 

Social Media Management 

GPT can help schedule and create social media posts that resonate with the target audience and align with the brand’s voice and image.

 

Market Research 

GPT can assist in market research by analyzing data and generating reports on market trends, competitor analysis, and customer insights.

 

Ad Campaign Optimization 

GPT models can suggest optimizations for future ad campaigns by analyzing previous ad performance and audience engagement data. A/B Testing GPT can help generate A/B testing hypotheses and evaluate the results to determine the most effective marketing strategies. 

Since this is a global marketplace, GPT can assist with multilingual marketing by translating content into different languages while maintaining context and tone.

“Whether managing a firehose of data, aligning metrics for a customer-centric experience, tapping into artificial intelligence (AI) tools, or connecting online marketing channels, marketers have their work cut out for them,” said Devon McGinnis at Salesforce, adding that the biggest challenge for marketers is meeting customer expectations

However, the integration of AI and GPT tools with Marketing Cloud marks a transformative milestone in the world of effective, customer-centric digital marketing. 

By leveraging Salesforce Marketing GPT, businesses can unlock the true potential of data-driven decision-making, optimize resource allocation, and cultivate lasting customer relationships with immersive, personalized experiences.  

To learn more about the GPT innovation that has everyone talking, let’s chat. 

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