Every CRM promises a 360-degree view of the customer. Few actually deliver it. Marketing has one version of the customer. Sales has another. Service sees a third. The result? Disconnected experiences, missed opportunities, and AI initiatives that stall before they...
Did you return from a sales event with a stack of business cards, a list of new contacts, and a renewed motivation to crush that sales quota? You have new information, but how can you turn this data into real opportunities? That’s where Salesforce Data 360 comes in. ...
The manufacturing sector is evolving faster than ever in 2025, powered by a convergence of AI, data, and IoT technologies. Salesforce’s continued innovation through Agentforce and Data Cloud (now Data 360) has already brought measurable advances in automation,...
As 2025 draws to a close, one of Salesforce’s biggest transformation stories has been the evolution of its data foundation—the re-introduction of Salesforce Data Cloud as Data 360. This rebrand, unveiled at Dreamforce 2025, marks the next phase of Salesforce’s data...
At Dreamforce 2025, Salesforce unveiled one of its most transformative innovations yet: Data Cloud has officially become Data 360 — the next-generation data foundation for what CEO Marc Benioff calls the “agentic enterprise.” But this isn’t just a rebrand. It’s a...
Another Dreamforce has come and gone, but the magic (and a little bit of mischief) lingers. This year’s event proved that the future of AI is alive! It’s brilliantly alive! From keynotes that sparked imagination to demos that blend automation and intuition, one thing...
The opportunity for AI use in travel, transportation, tourism, and hospitality is great—and only growing.
In the dynamic world of CRM, Salesforce’s Winter ’26 release ushers in pivotal enhancements—particularly within Data Cloud—fueling smarter, AI‑powered customer insights while maintaining enterprise‑grade governance and seamless collaboration. What’s New in Data...
The pharmaceutical and life sciences research sector is undergoing rapid transformation, driven by the need for faster innovation, increased patient-centricity, and operational efficiency. Salesforce Life Sciences Cloud offers a powerful platform that integrates data,...