Companies are dealing with an explosion of data, increasingly complex customer expectations, and a competitive talent market—all while being asked to move faster, personalize more, and operate leaner. We understand these pressures. We also recognize that these...
Articles & Insights
Data Integration
How manufacturers are winning more, delivering faster, and spending less with AI + Salesforce
Manufacturers face a relentless set of challenges: unpredictable supply chains, evolving customer expectations, rising operational costs, and the pressure to do it all faster. Studies show that nearly 80 percent of small—and medium-sized businesses (SMBs) struggle...
5 proven steps to create intelligent AI Agents using Data Cloud
Think chatbots are the future? Think again. The future doesn't just answer questions—it anticipates them. By fusing Data Cloud insights with Agentforce AI, you're launching a new class of digital agents that learn, adapt, and act. These five steps will bring you...
The secret to converting event leads? Smarter data with Salesforce
Did you return from a sales event with a stack of business cards, a list of new contacts, and a renewed motivation to crush that sales quota? You have new information, but how can you turn this data into real opportunities? That’s where Salesforce Data Cloud comes...
AI-First Customer Experience Explainers: The Role of Data in AI
In this latest AI-First Customer Experience Explainer from the Infosys Knowledge Institute, Simplus' Honey Bhatnagar—Data & AI Practice Lead with Simplus' Business Transformation Services—breaks down the critical role of data for AI. Organizations leveraging an...
The Force is strong with Agentforce
In a galaxy not so far away, go-to-market teams use the power of AI-sourced tools to automate routine tasks and slash administrative burdens. They call it "The Force." These days, we know it as Agentforce. "Five years from now, most businesses will operate in ways we...
Agentforce for telecommunications
Agentforce is a crucial investment for telecommunication service providers. Mediating the concerns of retention and rising customer experience while also increasing pivotal automations throughout operations, Agentic AI is the way forward. Check out the infographic...
Agentforce AI: Transforming good sales teams into awesome sales teams
Agentforce AI doesn’t just make your reps faster—it makes them smarter. It eliminates the manual, time-stealing tasks, so your team can ditch the spreadsheets and focus on what drives revenue. With real-time insights and intelligent automation part of every...
Boosting go-to-market team alignment with Agentforce and Data Cloud
Did you know companies lose almost 20 percent of their revenue growth due to misaligned go-to-market (GTM) teams? That’s millions left on the table—all because of disconnected data, siloed teams, and inefficient processes. It doesn’t have to be this way. Salesforce...