Every CRM promises a 360-degree view of the customer. Few actually deliver it. Marketing has one version of the customer. Sales has another. Service sees a third. The result? Disconnected experiences, missed opportunities, and AI initiatives that stall before they...
Articles & Insights
Data Integration
The secret to converting event leads? Smarter data with Salesforce
Did you return from a sales event with a stack of business cards, a list of new contacts, and a renewed motivation to crush that sales quota? You have new information, but how can you turn this data into real opportunities? That’s where Salesforce Data 360 comes in. ...
Manufacturing in 2025: An end-of-year review of major trends
The manufacturing sector is evolving faster than ever in 2025, powered by a convergence of AI, data, and IoT technologies. Salesforce’s continued innovation through Agentforce and Data Cloud (now Data 360) has already brought measurable advances in automation,...
Data in 2025: A year-end review of Data Cloud to Data 360 developments
As 2025 draws to a close, one of Salesforce’s biggest transformation stories has been the evolution of its data foundation—the re-introduction of Salesforce Data Cloud as Data 360. This rebrand, unveiled at Dreamforce 2025, marks the next phase of Salesforce’s data...
From Data Cloud to Data 360: Dreamforce 2025 takeaways for data
At Dreamforce 2025, Salesforce unveiled one of its most transformative innovations yet: Data Cloud has officially become Data 360 — the next-generation data foundation for what CEO Marc Benioff calls the “agentic enterprise.” But this isn’t just a rebrand. It’s a...
The frightfully smart future of Agentforce Enterprise
Another Dreamforce has come and gone, but the magic (and a little bit of mischief) lingers. This year’s event proved that the future of AI is alive! It’s brilliantly alive! From keynotes that sparked imagination to demos that blend automation and intuition, one thing...
World Tourism Day—The Agentic AI opportunity in travel, airlines, and hospitality
The opportunity for AI use in travel, transportation, tourism, and hospitality is great—and only growing.
Winter 26’ is coming—here’s what you need to know for Data Cloud
In the dynamic world of CRM, Salesforce’s Winter ’26 release ushers in pivotal enhancements—particularly within Data Cloud—fueling smarter, AI‑powered customer insights while maintaining enterprise‑grade governance and seamless collaboration. What’s New in Data...
The AI opportunities for pharma and clinical trials with Life Sciences Cloud
The pharmaceutical and life sciences research sector is undergoing rapid transformation, driven by the need for faster innovation, increased patient-centricity, and operational efficiency. Salesforce Life Sciences Cloud offers a powerful platform that integrates data,...








