The demand for great talent is higher than it’s ever been, and the sooner companies come to terms with that, the better. With the fight for employees raging across the US, the smartest firms are offering one huge culture element that trumps so many others: flexibility.

What is flexibility?

What do I mean by flexibility? I don’t mean that the employee gets to do whatever they want. Flexibility is more about the idea that as long as an employee’s work is of good quality and gets their assigned tasks done, there should be wiggle room from both parties on what their days/weeks at work look like. Office work is a prime example—flexibility to me doesn’t mean working completely remotely when there’s an office within two or three miles of your house. It means…

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