The biggest mistake I see companies in the tech world make (and other specialist areas for that matter) is viewing people as commodities: a list of required experience, salary brackets, and programming languages. In the desperate search for talent, we are forgetting that we are dealing with human beings.

There are so many variables when it comes to dealing with individuals, and I’m genuinely shocked when I witness how regularly companies forget this primary point and how it deters their growth to forget the human connection.

In this series, I’m covering four big reasons culture is more than a fad, and the first reason is just that: the human connection. The people you bring into your business are the ones who will foster a great culture and help it grow, so it’s important to make sure you consider staff variety and soft skills when you hire new team members and to make a deliberate effort to understand each employee as an individual. Let’s go over these three items.

Variety

There are so many different personality types, and there’s no one-size-fits-all policy for building the right team to help your company grow. Because ultimately, we need to achieve a great mix of people to produce the best output on the back end. This is no mean feat, and often management will tend to sway towards hiring a personality type that…

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