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How to write a cold sales email that wins

May 17, 2019 | Admin, Advisory Services, Latest News, Sales Cloud

Writing cold sales emails can feel similar to shouting at a brick wall or fishing for bass in a desert lake. However strenuous, it is a necessary part of any sales practice. The trick is knowing what to write, how to write it, and—most importantly—who to get your message in front of. Below is a sales email that has seen unprecedented success broken down into its parts. We’re not going to discuss subject lines in this blog, although they are a crucial aspect of open rate.

In your introduction, be direct and to the point. Do your research beforehand. And if you don’t know if you’re reaching out to the right person, don’t be afraid to ask who is the right person.


Hi X, I am reaching out to you regarding to see if you have some responsibility for that at {{company}}. If you do not have any influence over at {{company}}, will you refer me to the individual(s) who would?


Next, you need to let your prospect know that you’re touting some serious accomplishments, you understand the challenges they’re going through, and that you’re serious about helping them find a solution.


I have provided some information about Simplus below and how we have been helping companies like HP, Google, Dell, Cisco, Intel, Coca-Cola, Nike, Samsung, SunTrust, Fidelity, Transamerica, Allianz, Baxter, CR Bard, McKesson, Colfax, Masco, P&G, Mitsubishi, and hundreds of others achieve their desired results like increased ROI, decreased costs, and a better customer experience.

Simplus is different than most consulting partners because of our Success Simplified mantra—we help companies make complex things simple. Through this motto, we have earned platinum partnership, attained the most 5-star reviews on the Salesforce AppExchange, and are among the top 1% in CSAT. With hundreds of highly experienced resources, we are prepared to support any of your current or future Salesforce needs.

Simplus is the fastest growing and #1 quote-to-cash consulting partner, and although CPQ is our specialty, it is only part of what we do. We have experience with everything Salesforce, including Sales Cloud, Service Cloud, Field Service Lightning, Integration Cloud (Mulesoft), Marketing Cloud, Pardot, Communities, Billing, and even CLM tools like SpringCM and Conga.


Believe it or not, a lot of sales executives fail to mention their services, include any CTAs, or provide any links or downloads. The point of a cold email is to get your reader engaged. And if you don’t provide any links or content for them to explore, not only are you decreasing your chances for a response, but you’re minimizing your ability to track and discover what they are interested in.


We work with our clients to align business processes and organizational goals with the right technologies in order to increase overall efficiency and effectiveness. Our services include:

Business Advisory and Strategy



Managed Services

Change Management


Lightning Upgrades


A smart and clever way to find out where you’re reader’s head is at is to ask for a very simple response in return.


If you could do me a favor and please reply to this message letting us know if you are interested or not with a simple YES or NO or a referral to the proper person I should be speaking with. Or, you’re welcome to call me at +16173650979 or simply visit us online at to get a feel for what we do and decide whether we could be of benefit to you.


Now, you might be wondering about the length of this very cold and very long sales email. According to Rob Morris, Sales Director at Simplus, “What we found is contrary to popular belief. A longer email with good content performs better than a short one if you follow it up with short replies.” Which leads us to our last and final point: Follow up. Nothing in the world of sales ever got done without follow up. It is the most crucial aspect of any sales initiative. So don’t forget to do it.

And remember, never give up. A “no” at first is not always a bad thing. According to Simplus’ CRO, a “no” might even be a good thing. To read more about that, click here to read When ‘No’ Is A Good Thing In Sales by Simplus CRO Mike Lockert.


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