The manufacturing industry can be a cutthroat arena, with multi-year contracts and years of revenue on the line between you and your competitors. And it’s made doubly worrisome when you look at the new B2B or B2B2C buyer: 76 percent of them say technology has made it easier to take business elsewhere if they’re unhappy with the experience.
The ease of doing business is a top priority for manufacturing business buyers, and if it’s hard to conduct business with you they’ll have no hesitations in finding someone new. On top of that, if your competitors are updating their technology platforms to more fully conform to the customer experience-based model, and you’re not, they’re bound to end up with more of the market share.
Don’t let manufacturing’s reputation as a laggard industry hold your own company back. Revenue Cloud is Salesforce’s ultimate solution for streamlining sales, connecting customer touchpoints, and making your overall company experience secure customers for years to come. But to get those benefits, you have to be prepared to use Revenue Cloud well. In this blog, we’ll look at four best practices to set manufacturing companies up for success with the Revenue Cloud platform.
Bundle products and services with a strategy for speed
Getting a manufacturing deal over the finish line often takes a lot of time. Between huge SKU lists and human error inevitably picking the wrong SKU off that list, the time to quote adds up. But manufacturers who get to the quote first win at least 60 percent more business, confirming the importance of…
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