Real-time account balance information, telecheck deposits, real-time transaction alerts, and 24/7 chat support? This isn’t your grandparents’ bank. Today’s financial industry provides unprecedented, individualized services for the ideal customer experience beyond...
Articles & Insights
Financial Services
An AI-Driven Future for the Financial Services Industry
Sarah Colley is the lead for all things Financial Services here at Simplus, and she's here with the latest insights on driving the Agentic AI future for the industry. Whether it's privacy and security concerns or enhancing customer experiences across banking, wealth...
Agentforce in the banking industry
Agentforce is the next frontier for leading banking organizations, providing leaders with the opportunity to use Agentic AI in many unique, value-adding ways: mortgage loan follow-up, lead management, fraud detection, refinancing, customer experience, and more....
Financial Services in Spring ‘25: What to watch
Salesforce’s Spring ’25 release introduces cutting-edge features that significantly enhance the capabilities of financial services organizations. From personalized wealth management to tailored insurance solutions, these updates offer advanced tools powered by AI,...
Agentforce in the insurance industry
Agentforce has many valuable use cases for the insurance industry, from underwriting and claims to sales support and more.
Why large-scale claims events highlight Agentforce AI’s value
The images were haunting. Videos showing flames, ash, smoke, and miles of smoldering structural and natural devastation along the California coastline. The fire danger is over, but the challenges facing thousands of people hoping to rebuild their lives are just...
Simplus’ enterprise transformation radar for financial services in 2025
The financial services industry is undergoing an unprecedented transformation. With rapid advancements in artificial intelligence (AI), we’re on the brink of a major leap forward in how financial institutions operate, deliver services, and engage with customers. At...
2024 in review for the financial services sector
The enterprise financial services sector has undergone significant changes in 2024, spurred by a surge in digital transformation efforts. The drive to modernize systems, enhance customer experiences, and streamline operations has intensified, with new trends and...
Financial services’ deep dive into Salesforce Winter ‘25 release
Calling all financial services enthusiasts! The Salesforce Winter '25 release is here, and it’s packed with exciting updates tailored to banking, wealth management, insurance, and more—with a particular focus on the exciting ways Einstein and AI will scale business....