by Simplus team | Aug 31, 2021 | Admin, Latest News, Manufacturing
Manufacturing has always been a competitive business, and now it’s competitive in a new way. What was a competitive advantage before, say pricing, has dropped as a differentiation, and now customer experience has replaced it. And, a whopping 86 percent of...
by Kim Georgeton | Dec 29, 2020 | Admin, Commerce Cloud, Latest News, Marketing Cloud
Building a thoughtful, reactive relationship with your customers is tricky business. But it’s worth the effort. Studies show that today’s consumers want (and expect) companies to understand their needs and offer solutions that meet their expectations–all of the...
by Simplus team | Jul 13, 2020 | Admin, Latest News, Sales Cloud
Salesforce is correlated with sales since it is commonly used to store customer data and manage pipelines. While Salesforce’s CRM capabilities do help sales teams, they’re not the only department that can use the platform. Salesforce can be expanded to improve every...
by Simplus team | Apr 6, 2020 | Admin, Latest News, Marketing Cloud, Retail and Consumer Goods
Influencer Marketing is, theoretically, not a new concept. But it has gained traction in recent years as more marketers incorporate this strategy into their overall advertising budget. By 2022, Influencer Marketing is predicted to be a $15 billion industry, which will...
by Kim Georgeton | Mar 9, 2020 | Admin, Commerce Cloud, Latest News, Marketing Cloud, Marketing Cloud, Retail and Consumer Goods
When you think about it, your favorite customer was once a simple lead. Although the process of acquiring new leads has evolved with emerging technologies, the process of connecting with buyers to build meaningful relationships has not. The process looks something...
