sales

Salesforce 101 — Lesson #2: Beyond the sales department

Salesforce is correlated with sales since it is commonly used to store customer data and manage pipelines. While Salesforce’s CRM capabilities do help sales teams, they’re not the only department that can use the platform. Salesforce can be expanded to improve every part of a company and only requires one platform to do so. 

What other departments can benefit from Salesforce? The answer: all of them. Salesforce’s integrated services and AppExchange allows users to tailor the platform to their specific needs. Let’s take a closer look at what services Salesforce offers and which departments can benefit from them. 

 

Human resources 

Human Resources (HR) is notoriously busy. As a contact point for every employee in a company, they are often overwhelmed with requests. HR also has to deal with a variety of software and programs as they manage one of the businesses’ most valuable assets—people. Salesforce has simplified the process by developing the Customer 360 Platform. This platform allows HR to handle everything from onboarding to productivity metrics in one place. With AppExchange, HR teams can pick…

 

Wanting to keep reading? Download the complete ebook, Salesforce 101, here!

Related Articles
mobile
Salesforce 101 — Lesson #6: Salesforce Mobile

With its efficient platform and intuitive UX design, Salesforce Mobile is easy to use, has everything you need and will Read more

achivement agreement
From student to alumni and killer corporate relations

Using Salesforce Marketing Cloud to better communicate with the potential partner in their language, on their preferred device or media.

innovation
Industry 4.0 puts customers front and center with extraordinary precision

Just as the 4th industrial revolution is transforming manufacturing, marketing platforms are enabling innovation for customer relations.