13 Jul Salesforce 101 — Lesson #2: Beyond the sales department
Salesforce is correlated with sales since it is commonly used to store customer data and manage pipelines. While Salesforce’s CRM capabilities do help sales teams, they’re not the only department that can use the platform. Salesforce can be expanded to improve every part of a company and only requires one platform to do so.
What other departments can benefit from Salesforce? The answer: all of them. Salesforce’s integrated services, commerce cloud options, and AppExchange allows users to tailor the platform to their specific needs. Let’s take a closer look at what services Salesforce offers and which departments can benefit from them.
Human Resources (HR) is notoriously busy. As a contact point for every employee in a company, they are often overwhelmed with requests. HR also has to deal with a variety of software and programs as they manage one of the businesses’ most valuable assets—people. Salesforce has simplified the process by developing the Customer 360 Platform. This platform allows HR to handle everything from onboarding to productivity metrics in one place. With AppExchange, HR teams can pick…
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