Articles & Insights
Retail and Consumer Goods
Winter 26’ is coming—here’s what you need to know in retail and consumer goods
The Salesforce Winter ’26 release brings significant advancements for the retail and consumer goods industries. From smarter commerce experiences to enhanced field execution tools, the updates are designed to help brands deliver personalized customer journeys,...
What’s new for consumer goods and retail in the Summer ‘25 release
Salesforce’s Summer ’25 release delivers transformative updates to the Consumer Goods and Retail industries, enhancing operational efficiency, customer engagement, and data-driven decision-making. As a trusted Salesforce partner, Simplus is here to help organizations...
Consumer goods and retail in Spring ‘25: What to watch
The Salesforce Spring ’25 release brings several key updates tailored to meet the particular needs of the consumer goods and retail industry. Companies in this sector must keep up with customer demands, streamline operations, and improve overall efficiency—all the...
What’s new for consumer goods in the Spring ‘24 release
After a rocky 2023, consumer goods and retail forecasts are looking bright for 2024, with consumers getting ready to spend (and splurge) once again. But to take full advantage of the more eager consumer profile that’s anticipated, business leaders will want to ensure...
4 reasons outdated contact center processes hit retail call agents where it hurts
Welcome to a business leader’s nightmare: Your customer had a fantastic experience purchasing a new product. They are thrilled with their decision and eager to engage with the brand further. But then, when they reach out to the contact center for assistance with a...
Winter ’24 release highlights for consumer goods companies
As the consumer goods industry prepares for one of its busiest seasons—winter holiday shopping—it’s critical that all systems “go.” Updates from Salesforce help keep your hub for all customer-related data current, optimized, and flexible for the fast-paced...
Consumer goods’ guide to the Salesforce Summer ‘23 Release
The Summer ‘23 Release is here, and for consumer goods players it’s not one to miss. Updates include an extension of the Consumer Goods Cloud to service capabilities as well as better trade promotion management updates and MuleSoft Direct for faster setup of the...
Customer care for eCommerce: What it looks like and how it fits in the journey
Technologies such as live chat, video chat, and AI offer intuitive ways to incorporate a personalized resource for eCommerce customers.