12 Jan B2B Nation: Wayne Bulsiewicz on Centers of Excellence
Wayne Bulsiewicz, Director of Experiential Marketing here at Simplus, recently sat down to be interviewed for an episode of B2B Nation....
20 Dec Amy Cook with Salesforce: Marketing Metamorphosis
Amy Cook, Simplus CMO, was one of the latest guests featured on Mission's Marketing Trends podcast, presented by Salesforce. ...
13 Oct Amy Cook on Utah Business: 3 ways to keep customers
Amy Cook spent some time writing for Utah Business about three strategies marketers should leverage to improve customer retention....
01 Sep Forbes: Amy Cook on growing business with social media
In this Forbes piece, Amy shares three key steps that make social media marketing an opportunity for real business growth. ...
31 Aug 3 concepts for B2B2C manufacturers to address customer needs
Let’s explore three key concepts that every B2B2C manufacturer should understand to optimally serve its customers and address their needs:...
29 Dec The key to digital marketing? The (buyer’s) journey, not the destination
Generally, a buyer’s journey consists of three phases: awareness, consideration, purchase. Let’s discuss digital marketing strategies for each phase....
13 Jul Salesforce 101 — Lesson #2: Beyond the sales department
What other departments can benefit from Salesforce? Let’s take a closer look at what services Salesforce offers and which departments can benefit from them. ...
06 Apr The 5 W’s of Influencer Marketing
What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:...
09 Mar How to cook up the secret sauce for lead generation in digital sales
Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space....