01 Sep Forbes: Amy Cook on growing business with social media
In this Forbes piece, Amy shares three key steps that make social media marketing an opportunity for real business growth. ...
31 Aug 3 concepts for B2B2C manufacturers to address customer needs
Let’s explore three key concepts that every B2B2C manufacturer should understand to optimally serve its customers and address their needs:...
29 Dec The key to digital marketing? The (buyer’s) journey, not the destination
Generally, a buyer’s journey consists of three phases: awareness, consideration, purchase. Let’s discuss digital marketing strategies for each phase....
13 Jul Salesforce 101 — Lesson #2: Beyond the sales department
What other departments can benefit from Salesforce? Let’s take a closer look at what services Salesforce offers and which departments can benefit from them. ...
06 Apr The 5 W’s of Influencer Marketing
What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:...
09 Mar How to cook up the secret sauce for lead generation in digital sales
Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space....
24 Dec Salesforce: 6 Ways Inclusive Marketing Can Spread Holiday Cheer
As the holiday season fast approaches, it's crucial for every organization to be ready. Take a look at Amy's six tips for marketing this holiday season!...
05 Nov Student success in higher education: Building a connected campus
The Salesforce platform allows teachers and faculty to quickly boost student success with increasing their chances at success in their studies....
29 Oct Marketing automation: How universities can better communicate with prospective students
Using Salesforce Marketing Cloud to better communicate with the potential partner in their language, on their preferred device or media....