by Simplus team | Feb 2, 2026 | Admin, Data Integration, Implementation Services
Every CRM promises a 360-degree view of the customer. Few actually deliver it. Marketing has one version of the customer. Sales has another. Service sees a third. The result? Disconnected experiences, missed opportunities, and AI initiatives that stall before they...
by Simplus team | Nov 20, 2025 | Admin, Latest News
As we head into a season of gratitude and growth, businesses everywhere are reflecting on what’s helped them thrive and what they’ll need to keep momentum going into the new year. May we offer a suggestion to complete your Thanksgiving table? Salesforce. This robust...
by Simplus team | Sep 26, 2023 | Admin, Latest News, Marketing Cloud, Marketing Cloud
The foundational benefit of using Marketing GPT is that it saves time while increasing revenue and customer satisfaction. It frees up human SMEs for more profound, complex analysis/strategy work. It also maintains the human review of all communication before it goes...
by Amanda Eddins | Sep 12, 2023 | Admin, Latest News
“It’s not the destination; it’s the journey.” While the wisdom of Ralph Waldo Emerson works for self-reflection, those of us relying on our IT systems for data-based, dynamic creatives and reliable metrics to measure ROI know it’s all...
