by Simplus team | Aug 19, 2025 | Admin, Latest News
AI is changing the go-to-market game, and it’s rewriting the rules of CRM. What once required hours of manual effort and human decision-making is now handled by intelligent agents that learn, adapt, and act in real time. The result? CRM is becoming faster, smarter,...
by Simplus team | Aug 12, 2025 | Admin, Data Integration, Latest News
Artificial intelligence might be the most hyped innovation in business today. But for sales, marketing, and customer service, the results often fall short of expectations. According to Infosys’ research, AI applications like customer segmentation,...
by Simplus team | Jul 22, 2025 | Admin, Data Integration, Latest News
If you’ve ever been the person on your team told to “just figure out Salesforce,” you’re not alone. And if that task came with the added pressure of “…make sure we’re using AI!”—well, we salute you. Salesforce talks a big game...
by Simplus team | Jan 4, 2024 | Admin, Data Integration, Latest News
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
