by Kim Georgeton | Mar 13, 2023 | Admin, Latest News, Retail and Consumer Goods
Consumer goods and retail companies are bracing for the storm as every economic forecast points to bleak consumer spending conditions by year’s end. But at the same time, this is the industry most uniquely positioned to respond to and innovate based on consumer...
by Brian Dalforno | Nov 14, 2022 | Admin, Commerce Cloud, Latest News, Retail and Consumer Goods
Leaders at major retailers and consumer goods organizations are always adapting their strategy to the latest demands and expectations of everyday shoppers. That’s why agile, scalable, and—perhaps most crucially—changeable cloud platforms are foundational to success in...
by Simplus team | May 16, 2022 | Admin, Commerce Cloud, Latest News, Marketing Cloud
It’s getting harder and harder to stay distinct and competitive in the consumer goods industry, as everyone is pivoting to increased brand management and virtual storefronts. And there’s a slew of cloud solutions all designed to help senior leaders in consumer goods...
by Simplus team | Apr 13, 2020 | Admin, Commerce Cloud, Latest News, Marketing Cloud, Retail and Consumer Goods
The next time you’re with a group of people, ask them “What show featured Uncle Jesse?” In most instances, you’ll be able to assess someone’s generation based on their answer. While many of you reading this are most likely saying “Full House, duh!”, there is another...
by Simplus team | Apr 6, 2020 | Admin, Latest News, Marketing Cloud, Retail and Consumer Goods
Influencer Marketing is, theoretically, not a new concept. But it has gained traction in recent years as more marketers incorporate this strategy into their overall advertising budget. By 2022, Influencer Marketing is predicted to be a $15 billion industry, which will...
