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consumer goods

16 May What consumer goods CIOs need to know about digital adoption

Posted at 00:16h in Admin, Commerce Cloud, Latest News, Marketing Cloud
Share

It’s getting harder and harder to stay distinct and competitive in the consumer goods industry, as everyone is pivoting to increased brand management and virtual storefronts. And there’s a slew of cloud solutions all designed to help senior leaders in consumer goods drive more connected...

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13 Apr Uncle Jesse and the digital experience: How different generations shop

Posted at 07:02h in Admin, Commerce Cloud, Latest News, Marketing Cloud, Retail and Consumer Goods
Share

Who is Uncle Jesse? Depends on your generation. Understanding generational behaviors could give you an edge in eCommerce and digital marketing. ...

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influencer

06 Apr The 5 W’s of Influencer Marketing

Posted at 06:41h in Admin, Latest News, Marketing Cloud, Retail and Consumer Goods
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What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:...

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service

12 Mar How to leverage Service Cloud for retail and consumer goods

Posted at 20:43h in Admin, Implementation Services, Latest News, Retail and Consumer Goods, Sales Cloud, Service Cloud, Training
Share

Support tickets carry a lot of valuable customer data with them. SilencerCo wanted to use this data in a smarter way. They asked Simplus to help. ...

Read More
advanced approvals

09 Mar How to cook up the secret sauce for lead generation in digital sales

Posted at 12:46h in Admin, Commerce Cloud, Latest News, Marketing Cloud, Retail and Consumer Goods
Share

Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space....

Read More
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