It’s getting harder and harder to stay distinct and competitive in the consumer goods industry, as everyone is pivoting to increased brand management and virtual storefronts. And there’s a slew of cloud solutions all designed to help senior leaders in consumer goods drive more connected...
Who is Uncle Jesse? Depends on your generation. Understanding generational behaviors could give you an edge in eCommerce and digital marketing. ...
What is Influencer Marketing, and how does a brand go about leveraging it with Salesforce Marketing Cloud? All this and more will be revealed:...
Support tickets carry a lot of valuable customer data with them. SilencerCo wanted to use this data in a smarter way. They asked Simplus to help. ...
Companies are diverting much of their marketing budget away from traditional methods and focusing more toward retail’s final frontier: the digital space....