Your channel partners are smart, and they want to be empowered to work with you and leverage your partnership as much as you want them to. But that doesn’t mean they won’t need some help at times.

Before unveiling a new partner portal, it’s crucial that your organization has instilled a culture and reliable process of training and support—the next focus of this series. Here’s how:

Training

Your channel partners need adequate training to stay up-to-date on the products and services offered by your company. Whether you run a required certification program or just offer training, granting access to these materials within your community is a great way to…

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