08 Nov How retail can use Salesforce for a single view of customer
With growth comes new challenges, and that’s precisely what NOVO—an Australia retailer—was experiencing as its brands and promotions expanded. NOVO wanted to meet customer expectations better as it grew and integrated with a new ERP. Simplus presented a way to make that happen.
Simplus developed a solution that integrated between the ERP, website, POS, and Salesforce Marketing Cloud for NOVO. This included a variety of automations and enabled campaign performance tracking as well. With automated customer journeys managing marking and promotions, NOVO was able to achieve a single view of its customer, increase overall productivity, and provide an exemplary customer experience.
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