Contracts are at the center of every great deal. It’s the proverbial handshake between two parties that lock in an understanding for a good or service provided. It’s the final hurdle for a sales rep to overcome and, unfortunately, it can be the killing blow for losing a deal.

A Harvard Business Review article states that some 35% of salespeople lose the deal in the closing conversations. This is in large part due to a lack of internal resources, slow CRM systems, and contracts that are hundreds of pages in length. The sales process doesn’t stop at the point of agreement—you have to apply the same efficiency from the sales process to the contract.

That’s what Conga Collaborate is looking to remedy. Digitizing and streamlining the contract cycle can improve your win rates, customer satisfaction, and insights. Let’s take a look at a few of the benefits that Collaborate can afford your sales team.

You can populate documents from Salesforce

There’s no doubting that entering into an agreement is a lengthy and intimidating process for a salesperson. You have to ensure that all conditions are met and that you aren’t leaving your customer waiting around for you to finalize documents. This process is made a lot easier with Conga Collaborate.

When you integrate Collaborate with your Salesforce instance, you are cutting down on your document generation time. Collaborate can take all of a customer’s information and important information about the deal and populate the data into your contract. Just simply click “New Document” and the deal’s parameters are filled into your document all within your Salesforce instance.

Below, you can see an example of an auto-populated business proposal based on the information obtained from the Salesforce opportunity:

Your contract is less daunting for customers

Honestly, who reads contracts? Studies show time and time again that no one reads terms and conditions on contracts with updates on their personal devices. Why is this? You already know the answer—contracts are long!

This is another issue that Conga Collaborate has solved. Whenever a client opens up a contract, the document is broken down into manageable portions. Gone are the days of endlessly scrolling through a massive document. Now, your client can easily jump to sections that they want to review. Since the document is online, the client can even interact with embedded media such as pictures or videos. Try doing that with a paper document!

You can keep an eye on a client’s activity

Going over and signing a contract or document in person lets you know that the conditions are understood right then and there. However, electronic viewing and signing of documents has eliminated that person-to-person interaction. Until now.

Collaborate features a function that allows you to view document activity in real-time. Whenever an action happens on the client’s side, an email will be sent to the document owner notifying them if their prospect has a question or is signing the document. Much like going over a document in person, you can stay engaged with the deal every step of the way.

As a salesperson, it can be all too easy to become ecstatic once you have the verbal confirmation of a deal. However, getting through the paperwork of a sale can have all the same complications of the sales process. Implementing a tool such as Collaborate can alleviate a lot of contract generation process, and Simplus is the team you need to get that tool implemented properly.