21 May Guide to product bundling in Salesforce CPQ
Most businesses recognize the value of sales quotes that are optimized for each customer’s preferences and needs, as well as for the company’s bottom line, but they don’t necessarily have a strategy in place for ensuring that these quotes are generated in a timely, efficient way (while protecting their margins and fulfillment processes). This can often be addressed by introducing a rules-driven product bundling strategy that supports and optimizes all of the quote-to-cash processes.
Product bundling is a powerful tool included in the Salesforce Revenue Cloud suite. Powered by CPQ, it allows companies to transform their product catalogs into dynamic sales tools, guiding sales reps and customers with cross-sell and upsell opportunities and increasing recognized revenue for the company at large. All this is done without introducing complex quote compilation or infinite catalog knowledge, which helps to avoid misconfigured deals.
But there are also pitfalls to beware of: diving into product bundling too quickly or without larger alignment to your go-to-market or revenue operations strategy can make for a quick dive in profit margins. So we are promoting a white paper and a series of social posts that share Simplus’ firsthand experience and knowledge on the benefits of and critical steps behind product bundling.
Use this guide as a resource to better understand why product bundling is necessary for your sales strategy and best practices in implementing product bundling.