digital marketing

Sales Cloud and Health Cloud for the public sector

Customer trust in healthcare is crucial, and having the right tools in place to support that trust is the first step. SA Health, the healthcare services provider for South Australians, recognized that errors with marketing materials and incorrect contacts were leading to diminished customer trust and more complaints. To solve this, SA Health reached out to Simplus for an expert implementation of Salesforce’s Sales and Marketing Clouds.

With SA Health’s previous lack of data integrity negatively affecting its partner relationships as well as customer loyalty, SA Health was eager to set up a solution that would better serve customers and partners alike. Simplus implemented the Marketing Cloud Connector at SA Health, which provides integration between Sales and Marketing Cloud. This means data is synced between the two platforms for a single source of truth that accurately reflects member subscription data and partner information. Our Advisory Services also ensured SA health had a clear understanding of the solution and how to operate it. Ultimately, this meant a 100 percent drop in customer complaints and a 50 percent increase in partner satisfaction for SA Health.

 

sa health

 

 

Simplus reprised our successful working relationship and began an engagement with SA Health to help implement Health Cloud for better management of the COVID-19 pandemic.

 

sa health

 

Check back every week for the next Salesforce | Simplus customer success story! We’ll be posting a new one every week as part of our “Simplify your quote-to-cash journey” initiative.

Related Articles
silicon slopes
Silicon Slopes: Q&A with Ryan Westwood on Utah’s tech market

Ryan Westwood was recently featured by Silicon Slopes for a Q&A session with Clint Betts. Check out the highlights.

b2b2c
3 key connections to power a B2B2C manufacturing business model

By taking a B2B2C lens and having a direct relationship with your end customer, you can communicate with and service Read more

managed services
Ongoing innovation with Simplus Managed Services

Simplus Managed Services continues to actively help APCO streamline its workflow with a best practice-driven Salesforce environment.