business transformation

Increasing efficiency through Sales Cloud and Pardot

Boomerang Commerce is a quickly growing enterprise SaaS company, led by veterans from Amazon, Adobe, and more. The company transforms retail through analytics, big data, and optimization. But Boomerang needed help making sure leads were acted on efficiently. The company got together with Simplus to address these problems.

Simplus saw that lead communication was sent via email, manually, at Boomerang. Additionally, these emails weren’t always consistent, much less tracked by any marketing platform. To fix the problems, Simplus exported all necessary data and removed duplicates from Marketo and into Pardot. We also made autoresponder email templates to address specific leads consistently. This increased efficient response time to leads at Boomerang. Simplus also created training materials to ensure high adoption of the new configuration. Best of all, we did all of this while coming “in under budget” and being “true rock stars” to Boomerang directors.

 

commerce

 

Check back every week for the next Salesforce | Simplus customer success story! We’ll be sharing one every week to help you simplify your quote-to-cash journey.

Related Articles
The Complete Guide to Covid-19 Vaccine img
Infosys COVID-19 Vaccine Management Solution is ready to launch

As states prepare to distribute a vaccine, Simplus and Salesforce partnered to create the cloud-based Infosys COVID-19 Vaccine Management Solution.

service cloud
Customizing Service Cloud for more efficient reps

The customer service process at Citrix is more customer-driven than ever, thanks to a custom Service Cloud configuration.

digital sales
Healthcare finance process automation with Sales Cloud

The world of healthcare financing gets complicted fast. But with a custom configuration of Sales Cloud in place, you can Read more