by Simplus team | Aug 12, 2025 | Admin, Data Integration, Latest News
Artificial intelligence might be the most hyped innovation in business today. But for sales, marketing, and customer service, the results often fall short of expectations. According to Infosys’ research, AI applications like customer segmentation,...
by Simplus team | Jul 22, 2025 | Admin, Data Integration, Latest News
If you’ve ever been the person on your team told to “just figure out Salesforce,” you’re not alone. And if that task came with the added pressure of “…make sure we’re using AI!”—well, we salute you. Salesforce talks a big game...
by Simplus team | Jan 4, 2024 | Admin, Data Integration, Latest News
If you were part of any business data strategy conversation this past year, the drive toward CDP has inevitably come up. A customer data platform (CDP) is the new hot ticket motivating companies big and small to get their customer relationships and associated...
by Simplus team | May 16, 2023 | Admin, Health and Life Sciences, Healthcare, Latest News
Healthcare payers are a bunch of know-it-alls. But, then again, there’s a lot to know. Despite a complicated journey through the healthcare community, it often falls on the insurance agent to gather information, provide insight, recommend solutions, and deliver a...
