Simplus’ presence at Dreamforce never goes unnoticed, and this past #DF19 was no different. EventGeek recently featured Simplus’ Dreamforce sponsor strategy and some insights from Simplus CMO Amy Cook on how Simplus approaches the year’s most massive B2B party. Check out some of the quoted highlights below or read the full article here.

Lessons from past Dreamforce events

“We realized that one of the best ROI activities we could do is have in-person meetings.” —Amy Cook

Event ROI at Dreamforce

“We invest more into Dreamforce than we do any other activity and it pays off. We make sure that we understand each event and the ROI we’re getting on it, using a cost-to-pipeline ratio.” —Amy Cook

Location, location, location

“One of the great things about having a space across from the Moscone Center is that we had a lot of organic traffic. We were able to build new pipeline from people simply walking by.” —Amy Cook