Salesforce tools for increasing customer retention

One important aspect of any business that relies heavily on sales is customer retention. Fortunately, there are a number of tools in Salesforce that can help you with keeping customers from leaving your business. Here are a few customer retention tools just like that for Salesforce.


This tool helps you both with keeping customers and with focusing on upsell when you have your customer’s attention. The tool is completely native to the Salesforce1 Customer Platform. It uses various analytics tools for giving you a sense of how satisfied customers are, or in other words, what their “health” is.

The tool can give you a score about the health of your customers in terms of their satisfaction, and it can also generate alerts for actions you should take to help increase your retention rate.

Scout Link for Sales

This tool focuses on increasing the lifetime value of your customers, instead of merely focusing on their next purchase. By monitoring your retention levels, the tool claims to be able to increase your profits by at least 10 percent on average.

The tool also helps you look at the patterns of trial subscribers in comparison with those who are paid subscribers to your service or product. This way you can figure out which customers from the free trial you provide are going to be the most likely to convert.

In this way, you can focus your efforts on them, and in turn, increase your retention rate along with your profits.

The tool does costs a fee per month.

For more information on properly using Salesforce, please contact us.

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