28 Jan 5 ways Salesforce Health Cloud will improve your patient’s healthcare experience
by Paul Stevenson, MPA, CPA
If you’re considering implementing Salesforce Health Cloud, you want assurances that all of the features and capabilities you love about Salesforce also are available to you in Health Cloud. You’ve seen firsthand how Salesforce improves customer experience and lead to more sales and more revenue. Fortunately, you can count on Health Cloud to drive your patient experience in the same way that Salesforce’s Customer Relationship Management (CRM) solution drives your customer experience. Indeed, Salesforce Health Cloud builds and expands upon all of the core features of Salesforce CRM.
What exactly is the difference between Salesforce CRM and Salesforce Health Cloud? The answer lies in the fact that Health Cloud serves only the healthcare/life sciences industry. In other words, Health Cloud’s capabilities and features are designed exclusively around the needs, priorities, and sensibilities of patients, healthcare providers, and payers. Let’s explore five ways Salesforce Health Cloud will drive improvements to the patient experience in your healthcare organization:
Salesforce’s lead generation capabilities will accelerate new patient acquisitions
Salesforce’s Customer Relationship Management (CRM) solution is designed expressly to help organizations optimally manage all of their sales leads. When you add Health Cloud, it becomes seamlessly integrated with your CRM, enabling you to harness the power of CRM to accelerate new patient acquisitions (and new healthcare services for existing patients). In other words, Health Cloud provides the conduit through which CRM gains access to your patient and provider data, analyzes this data, and ultimately guides and informs your strategies for…
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Paul is a Principal CRM Strategist here at Simplus. An expert with deep CRM experience in healthcare, telecom, distribution, and financial segments, Paul is a consultant who drives CRM innovations to clear a path for growth in revenue and operational efficiency. He has hands-on experience in developing, marketing and selling CRM Apps and is a proven project leader with skills to lead CRM integrations with payer, provider, telecom, and proprietary operational and financial information systems.