14 Apr 3 things your MedTech organization should know about Health Cloud
by Paul B. Stevenson, MPA, CPA
Addressing problems with the bottom line in the MedTech space is no easy task. Medical device suppliers are tied, for better and for worse, to the needs and demands of medical providers. And with the percentage of providers centralizing MedTech purchasing decisions only rising (30 percent now, 40 percent over the next three years), it’s more important than ever for MedTech companies to automate, streamline, and improve channel partner processes.
Health Cloud is the ideal platform for MedTech organizations looking to serve their provider partners with a more cohesive, intuitive engagement experience. By improving sales team engagement, surfacing commercial planning insights, and streamlining patient programs, Health Cloud offers the tools and visibility to transform MedTech’s approach to partners and end customers alike.
Improve sales team engagement
When your organization is leveraging Health Cloud, sales agreements and sales rep empowerment are seamless. All the needed data is centralized into one source of truth, so your sales reps can easily forecast volume and revenue, record actuals, and maintain sales agreement compliance, and they can access all that information across devices, subject to security controls. This standardizes countless tedious, manual tasks bogging down your sales reps and gives them more time to sell your business’ medical technology and tend to partner relationships with a human touch.
Highlight commercial planning insights
Account-based forecasting is everything when it comes to planning for the long-term health of your MedTech’s bottom line. Health Cloud is designed with this at top of mind and provides predictive market forecasting, real-time collaboration, and target setting for your organization. You’ll understand more clearly what your provider partners are looking for and how and when your products fit their needs for optimal selling. This way, you can align all business units, especially sales, around the same insights for strategy and business development.
Streamline patient programs
Providers are crucial for the MedTech business. But in our efforts to streamline the partner experience, we can’t forget about the customers. The users who may not be working as your channel partners but are using and forming opinions about your products every day. Health Cloud empowers medical device companies with customer support programs that scale and digital consent management. Patients and customers can enjoy an omnichannel experience with your product, with reduced operational costs and guided program enrollment, making both partners and customers happy.
With Health Cloud at the helm, MedTech organizations can be ready to take their partner relationships to the next level and empower the customer experience with powerful data. Learn more about a Health Cloud implementation at your organization from our experts today.
Paul is Simplus’ Subject Matter Expert in HLS CRM Strategy. An expert with deep CRM experience in healthcare, telecom, distribution, and financial segments, Paul is a consultant who drives CRM innovations to clear a path for growth in revenue and operational efficiency. He has hands-on experience in developing, marketing, and selling CRM Apps and is a proven project leader with skills to lead CRM integrations with payer, provider, telecom, and proprietary operational and financial information systems.