If you are a healthcare organization already using Salesforce, you no doubt recognize the value and benefits that Salesforce has brought to your organization. And now, you want to unlock this same value with Health Cloud. Salesforce Health Cloud is a platform designed to manage one-on-one relationships among patients and members of healthcare and life sciences organizations. With Health Cloud, you’re getting access to the same powerful capabilities that, according to independent IDC research, have made Salesforce the world’s number one CRM platform.

Health Cloud is not an entirely new, one-off Salesforce product. Health Cloud was built on Salesforce’s popular Service Cloud, which means that all of the customer service and support capabilities available through Service Cloud have been extended to Health Cloud as well. As you look to implement Health Cloud in your organization successfully, it’s important to understand the relationships between Health Cloud and the rest of your Salesforce ecosystem. Let’s explore five essential tips for seamlessly integrating Health Cloud with the rest of your Salesforce ecosystem:

1. Think of prospective patients as Salesforce leads:

Salesforce is legendary for its ability to create and manage sales leads; indeed, Salesforce excels at helping businesses consistently follow up on these leads, and ultimately convert all of these leads at the exact moment the customer is ready to buy. With long-term leads representing up to 77% of potential sales, every business needs to manage its leads, including healthcare businesses. Thus, when you implement Health Cloud, you should think of all of the prospective patients you hope to attract as your leads. Salesforce even recommends…

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