change management

5 ways Salesforce Health Cloud helps you transition to outcomes-based patient care

by Paul B. Stevenson, MPA, CPA

The Affordable Care Act is dramatically changing how healthcare services are delivered. Instead of offering piecemeal services for a flat fee, healthcare providers are increasingly making the transition to outcomes-based care, where reimbursements are based on the quality of services delivered. For example, Medicare and Medicaid are now evaluating metrics such as hospital readmission rates, the value provided by skilled nursing facilities, and the quality of a provider’s end-stage renal disease care program. Providers are even being penalized under the Affordable Care Act for high rates of avoidable hospital readmissions.

The transition to outcomes-based healthcare has not been easy. A 2016 study found that 89% of patients admit to withholding some of their personal medical information from healthcare providers. To overcome such barriers to implementing outcomes-based healthcare, providers increasingly are turning to solutions that improve sharing of—and expand access to—patient medical records. Health Cloud from Salesforce is particularly effective at helping healthcare organizations move away from traditional and less efficient healthcare delivery models. Let’s explore five ways that Salesforce Health Cloud will help your organization transition to outcomes-based patient care:


1. Automatically analyze health indicators and look for gaps in care: Traditional healthcare delivery models rely disproportionately on patients to report symptoms and lifestyle factors to their healthcare providers. Consequently, healthcare decisions are based disproportionately on patient-reported health indicators. Salesforce Health Cloud enables providers to collect all sorts of assessment data on patients beyond what can be collected during in-person visits. For example, Health Cloud can be configured to survey patients daily on the level of pain and range of motion following a joint replacement survey. Similarly, assessments can focus on lifestyle data, emotional response data, patient activation data, and other areas. Once this wealth of data is collected, Health Cloud…



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Paul Stevenson

Paul is Simplus’ Subject Matter Expert in HLS CRM Strategy. An expert with deep CRM experience in healthcare, telecom, distribution, and financial segments, Paul is a consultant who drives CRM innovations to clear a path for growth in revenue and operational efficiency. He has hands-on experience in developing, marketing, and selling CRM Apps and is a proven project leader with skills to lead CRM integrations with payer, provider, telecom, and proprietary operational and financial information systems.

[email protected]


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