Articles & Insights
Media and Communications
3 ways communications and media companies are beating you with Salesforce Data Cloud
Looking for reasons to implement Data Cloud to leverage data management? If companies like AWS and Spotify aren’t reason enough to know companies in the communications and media industry need to ramp up their competitive game, we’ll give you three reasons. It makes...
What’s new for media in the Spring ‘24 release
The media industry is always in demand—the question is where? In 2023 it became evident that traditional social media outlets are not going to sustain many media companies’ business models for very long, and the uncertainty of how to incorporate AI doesn’t provide...
What you need to know about communications and media in 2024
The telecommunications and media industry holds a unique place in business, straddling multiple business models between subscription, services, hardware products, and content creation. A successful player in this space needs to do a little bit of everything to stay...
Year in review: How 2023’s trends shaped telco industry growth
In 2023, the telecommunications industry was expecting to confront the usual challenges: convergence of broadband and wireless technologies, mergers and acquisitions galore, and increased demands for seamless, automated CX. But what took off more than anyone could’ve...
Infographic: AI + Communications and Media
We are a 2023 Salesforce Partner Innovation Award winner!
Infosys, Simplus, and Fluido are pleased to announce this win for the entire global Salesforce practice: We have been recognized as one of 2023's Partner Innovation Award recipients by Salesforce for the Industries - Communications consulting category for our work M1!...
Choose Your Own Adventure ebook preview: Transformation in the communications and media industries
Do not read this book from beginning to end, start to finish… Depending on what choices you make, your transformation can end in tremendous success—or lackluster, ill-adopted disaster. Through our upcoming Choose Your Own Adventure-styled ebook, we’ll humorously...
AI technology is giving communications and media companies something to talk about
To compete in this business, it’s time to get personal. Did you know 71 percent of consumers expect personalized interactions whenever they engage with a business? Companies are listening. Twilio research recently found that 62 percent of business leaders cite...