4 things NOT to do to win the deal

by Mike Lockert

It’s estimated that sales reps only spend 36 percent of their time actually selling. The bulk of their time is taken up in, well, anything BUT selling. Tending to administrative tasks, cleaning up emails, managing multiple calendars, fielding requests, keeping up on the latest industry news, desperately searching for ways to create more time…

It’s easy to overcomplicate sales and the road to closing the deal. But when it comes down to it, there are really only four key things a sales rep needs to keep in mind to win: Identifying ready and willing customers, understanding the power of no, having the right people on your team, and maintaining momentum by pushing the deal through all departments. Then, all that’s left is to make sure you don’t mess it up. 

So, here’s what NOT to do during each of those four key steps and how to avoid the worst-case scenario:


1. Don’t force a lukewarm prospect to become a customer

You can tell fairly early on whether or not a prospect is interested in you. But sometimes, sales reps want to try flexing their strength by winning the not-so-excited opportunities. However, taking this course of action is often more detrimental long-term. 

If you have a customer who just isn’t ready to do business with you, it’s okay to…



Want to keep reading? Download the full ebook, How to Sell Enterprise-Level Deals, exclusively from Simplus.


Mike Lockert – SQMike is the Chief Revenue Officer of Simplus. A strong sales leader with a love for sales strategy, business development, goal achievement, and talent development, Mike is credited with building strong relationships with sales teams to drive strategy and deliver results. Mike has had consistent success as an individual contributor and sales leader in the Fortune 2000 market and with the “C” level executives that drive them. Mike is experienced in software solutions and professional services and focused on the success of our company and the goals of our clients

[email protected]

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