Salesforce’s Summer ’25 release delivers transformative updates to the Consumer Goods and Retail industries, enhancing operational efficiency, customer engagement, and data-driven decision-making. As a trusted Salesforce partner, Simplus is here to help organizations leverage these innovations, ensuring seamless integration and ongoing platform optimization.

 

Improvements for Admins and Developers

 

In-App Inventory Reporting

Admins can now empower agents with in-app inventory insights, enabling them to manage stock levels and make informed decisions without needing developer intervention. This enhancement streamlines inventory management processes and improves responsiveness to market demands. 

 

Loyalty Management Integration

The integration of Loyalty Management with Consumer Goods Cloud allows businesses to create personalized loyalty programs, track customer engagement, and drive repeat purchases. This feature enhances customer retention and lifetime value by rewarding brand loyalty.

 

Hyperforce Integration

Hyperforce now supports Consumer Goods Cloud, providing scalable and secure infrastructure for global operations. This integration ensures compliance with local data regulations and enhances performance across regions.

 

Trade Promotion Optimization Enhancements

AI-powered tools in Trade Promotion Management analyze historical data to suggest the most effective promotions, maximizing return on investment. These enhancements streamline the execution of promotional campaigns, ensuring consistent implementation across all channels.

 

Mobile App Enhancements to Consumer Goods Cloud

The Consumer Goods Cloud mobile app now offers improved offline capabilities, enhanced user interface, and faster customization options. Field reps can access essential data and complete tasks even without an internet connection, improving productivity on the go. 

 

Improvements for Business Users

 

Pay-By-Link

The introduction of Pay-By-Link functionality allows businesses to send secure payment links to customers, facilitating quick and easy transactions. This feature enhances the customer experience by offering convenient payment options.

 

Gift Registry

The Gift Registry feature enables customers to create and share personalized gift lists, enhancing their shopping experience and increasing sales opportunities. This functionality drives customer engagement and satisfaction.

 

Data Cloud for Connectors for Promotion Data in Consumer Goods

Data Cloud now offers connectors for promotion data, allowing businesses to aggregate retailer and consumer data into one view. This integration enables more strategic business decisions and unlocks new opportunities for growth.

 

Agentforce for Visit Management and Telesales

Agentforce enhances visit management and telesales by automating routine tasks and providing AI-driven insights. This functionality allows sales representatives to focus on high-value activities, improving efficiency and sales performance.

 

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As a leading Salesforce partner, Simplus offers comprehensive services to help Consumer Goods and Retail organizations implement and maintain Salesforce solutions. Our team of experts provides tailored strategies, seamless integrations, and ongoing support to ensure your organization maximizes the value of its Salesforce investment. Whether it’s enhancing operational efficiency and improving customer engagement or leveraging data-driven insights better, Simplus Strategic Managed Services is here to help.