Jayneel Patel, Simplus’ HLS COE Lead, connected with Amy Cook, Simplus CMO, to discuss the biggest trends players in the health and life sciences space need to watch out for this year.
Jayneel Patel, Simplus’ HLS COE Lead, connected with Amy Cook, Simplus CMO, to discuss the biggest trends players in the health and life sciences space need to watch out for this year.

Our previous blogs have shown why Revenue Cloud Advanced should be a strategic priority and how it transforms business performance. Now comes the executive question: "How do we actually do this?" The honest answer? This is a significant undertaking touching multiple...
Leadership used to mean having the answers. Now, it means designing systems where answers can emerge anywhere. As AI agents become embedded across the enterprise, the question leaders must ask isn’t “How do I control decisions?” — it’s “How do I enable better ones,...
Every business obsesses over acquiring new customers. Sales targets, marketing campaigns, and growth initiatives all focus on filling the top of the funnel. However, the data reveals that approximately 65–70% of total revenue comes from existing customers, rather than...
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