by Simplus team | Aug 19, 2025 | Admin, Latest News
AI is changing the go-to-market game, and it’s rewriting the rules of CRM. What once required hours of manual effort and human decision-making is now handled by intelligent agents that learn, adapt, and act in real time. The result? CRM is becoming faster, smarter,...
by Simplus team | Aug 18, 2025 | Admin, Data Integration, Health and Life Sciences, Latest News
The pharmaceutical and life sciences research sector is undergoing rapid transformation, driven by the need for faster innovation, increased patient-centricity, and operational efficiency. Salesforce Life Sciences Cloud offers a powerful platform that integrates data,...
by Simplus team | Aug 12, 2025 | Admin, Data Integration, Latest News
Artificial intelligence might be the most hyped innovation in business today. But for sales, marketing, and customer service, the results often fall short of expectations. According to Infosys’ research, AI applications like customer segmentation,...
by Simplus team | Jul 31, 2025 | Admin, Latest News
For years, CRM platforms have promised a 360-degree view of the customer, offering centralized data, improved collaboration, and more informed decision-making. But let’s be honest: CRM alone has never really been enough. Despite its increased use, 22 percent of sales...
