revenue growth university

Silicon Slopes: The competitor of every SaaS company is not what you think

The latest installment of Silicon Slopes and Simplus’ Revenue Growth University podcast takes us to Cloudkettle and CEO Greg Poirier, who has some news for all SaaS startups: Excel is your biggest competitor. It’s not the latest tech startup down the street. It’s the comfy software trademark to most if not all companies. According to Poirier, a key distinction between winners and losers in the tech startup space is how these big ideas deal with Excel. On this episode of Revenue Growth University, VP of Marketing at Simplus, Amy Cook, sat down with Poirier to discuss why Excel is such a stronghold and how SaaS companies can respond to it.

Check out some highlighted quotes from the podcast below, read the full Silicon Slopes article, or listen to the whole podcast here!

Why Excel is so formidable

“Everyone already has Excel … everyone already knows how to use it … Excel is extremely reliable and people understand it,” Poirier said. “Yes, it probably doesn’t do a very good job, and it can be super time intensive. But everyone knows that it works. “

How to move forward

“These SaaS companies have great products, and they understand the pain points of their respective industries,” Poirier said. “They just struggle to understand what the client’s inability to move away from Excel is. And that’s a huge barrier.”

Keep following the Revenue Growth University and Silicon Slopes for the latest in tech company news and revenue tips!

Related Articles
jobs
Comparably: Simplus among the Utah tech companies rivaling Silicon Valley!

Simplus has been recognized by Comparably as one of twelve Utah tech teams that rival Silicon Valley! We are honored to Read more

technology headlines
The Technology Headlines: Simplus is among the best tech places to work!

Simplus has been recognized as a top place to work in the technology industry by The Technology Headlines. We are Read more

revenue growth university
Silicon Slopes: Does internal training help tech companies grow?

Amy Cook sat down with Jake Boyd, director of training at Simplus to discuss the importance of continuing education and Read more