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Silicon Slopes: Using satellite imaging technology to grow revenue

Apr 18, 2019 | Admin, High-Tech, Latest News

In the latest episode of the Revenue Growth University podcast, Dr. Amy Osmond Cook sat down with Zach Barney, Sales Director at Nearmap, to chat about how companies can benefit from advances in satellite imaging technology.


AMY: So tell me about Nearmap!

ZACH: The easiest way to describe Nearmap is Google Earth on steroids. We take that tech and make it more applicable to businesses. By taking targeted, aerial photographs with airplanes instead of with satellites, we’re able to take more images more frequently and track changes over time more accurately.

AMY: How people can grow revenue using Nearmap?

ZACH: We work with a lot of companies that have door-to-door salespeople. Solar companies are a good example. If I’m going from door to door, I might not be able to see where those solar panels are. I could waste a lot of time knocking on doors, talking to homeowners who may not have homes suitable for solar or who already have solar. So solar customers, roofing customers, landscaping customers, civil engineers, government agencies—anyone needing a birds-eye view in order to increase efficiency can grow money essentially by saving time and money with Nearmap.

AMY: Can you give another example?

ZACH: Sure. When Hurricane Irma hit, it obviously damaged a lot of property. We helped roofers and other construction companies identify which homes had damage and were probably entitled to insurance claims. We also worked with insurance companies to make sure people were telling the truth. We’ve helped reduce the likelihood of fraud substantially.

AMY: And Google Maps isn’t always accurate?

ZACH: Well, Google Earth covers the entire globe, and the world is a big place. Sometimes it takes years to update certain locations via satellite and then if you’re focused on a specific area for a construction project or planning for prospecting you’re going to want accurate and timely information. Companies that solely depend on Google Earth to make business decisions, especially in developing areas, could end up wasting a lot of time and money.


To hear more, click here to hear the full podcast.


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