The new automobile customer may not always be seen, but they are heard. Studies show that almost 90 percent of your customers believe the customer experience is as important as the company’s product or services. And their desire for digitally-fueled vehicles creates a unique opportunity for car manufacturers and dealers to use data to create a connected experience. 

Based on the design of the best-selling Salesforce Sales Cloud and Commerce functionality, Automotive Cloud is a suite of tools designed specifically for the automobile industry for better dealer operations management, marketing, and service. 

“Immersive, connected, and frictionless experiences will be a key differentiator for auto companies in an increasingly competitive market where electric vehicles are standardizing performance,” said Achyut Jajoo, SVP and GM of Manufacturing and Automotive, Salesforce.

Some key features enable automotive service providers to :

• Provide an immersive, AI-powered digital experience. For example, the Commerce Cloud platform provides B2C and B2B customers with a personalized shopping experience, tailored to the customer’s preferred location and provides product details, availability, parts, service, and warranty information for existing customers. 
• With prebuilt applications that provide a virtual, interactive AR experience, customers can customize their desired vehicle model. 
• Simplify fulfillment and order services with automated inventory routing, order management, and omnichannel experiences that connect commerce, marketing, and service functions. 

Migration is simple. A four-step process that includes assessment, enablement, integration, and data migration is made even easier with prebuilt industry solutions and process libraries. Here’s how it’s done… 

Want to keep reading? Download the complete ebook today: Fueling Innovation with Automotive Cloud