Manufacturing was one of the hardest-hit industries thanks to the pandemic, and the climb back has been an arduous one. Between countless supply chain disruptions and the remote work takeover, existing problems like manufacturing’s labor shortage and its slow-to-change culture seemed to be exacerbated. However, there have also been many opportunities to transform and innovate how profits are earned in the industry. Customer service, most notably, has become a force to be reckoned with. In fact, 77 percent of customer service agents claim the past two years have made their roles more strategic than before.
Manufacturers can realize the new era of customer service and its potential to drive business forward as well as any other industry. With the help of Salesforce Manufacturing Cloud as your CRM hub, empowering your reps to deliver more value to partners and customers is a breeze. Here are three ways it’s done:
Put information right in front of your customer reps
One of the most potent and foundational elements of Manufacturing Cloud is data empowerment. Manufacturing Cloud prepares sales and lead details in a dynamic, digestible, and collaborative way. A customer service rep can access the same information updated by an account owner earlier that day, so the most up-to-date information is always used, making the customer experience more…
Want to keep reading? Download the complete ebook here: Harnessing the Power of Field Service in Manufacturing