We’re excited to share our next employee feature, Gaurav Sapra! Gaurav is an incredible consultant on our digital team, helping clients with integrated marketing programs and optimizing the platforms that make it all happen, especially Marketing Cloud and Pardot. Known among his colleagues for his grit and positivity, Gaurav is an invaluable member of the Simplus family. Learn more about him below!

What do you do at Simplus?

I work as a Solutions Consultant on the Digital Team.

What are some achievements of which you are most proud? Both professionally and personally.
On the professional front, I have been instrumental in driving integrated marketing programs for leading and challenger brands across categories like Banking/Financial, Telecommunications, and Ed-Tech. Through this journey, I was able to contribute to the company’s business revenue and growth through strategizing and implementing campaigns to drive customer acquisition, engagement, and retention. And now, being in the marketing tech space, I believe I am in the best phase of my career journey where I will be able to leverage my marketing wisdom with newly acquired technology skills.

On the personal side, I have been running a non-profit family venture for a few years where I have been able to crowdsource funds and channel them to sponsor education for underprivileged children.

What are your hobbies?
I love to travel and explore new places! I think that’s the best way to experience new cultures and cuisines. Someday soon, I wish to drive across Canada and explore all the provinces.

Why do you like working at Simplus?
So glad to be working with some of the greatest minds in the industry. It’s easy to get inspired here and give your best when you see so much passion around in everyday work

Tell us a little bit about your professional background.
I come from a core marketing background, which was a slightly different world where I was instrumental in driving marketing communication strategies across integrated media platforms. While I thoroughly enjoyed working in that creative world of marketing and advertising, I was always fascinated by all that was happening in the marketing tech space. And some time back, I decided to pivot into this space with a focus on the Salesforce platform.

What do you feel are your greatest contributions that help make Simplus the best consulting firm?
Bringing in the business marketing experience and learning to complement the technological expertise.

Congratulations, Gaurav! We are lucky to have you on the Simplus team.