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Automotive Cloud hopes to be king of the road in industry innovation

Apr 13, 2023 | Admin, Latest News, Manufacturing

Are your customers part of the one percent? 

Studies show that only one percent of your automotive customers are satisfied with their car buying experience. That means out of the 100 cars that drove off your lot last week only a literal handful of customers will endorse your services to their friends, family, and associates. 

The probable cause of such a negative response could be the result of a hodgepodge of in-person and online processes that leave customers confused, overwhelmed, empty-handed, and, ultimately, dissatisfied.

“New selling models and the expectations of today’s digital-first customers means automakers and dealers need to collaborate more efficiently than ever before to drive sales, manage inventory, and provide better customer experiences,” said SF Automotive Cloud experts. 

To transform existing processes into a model that seamlessly integrates in-person and digital customer experiences, Simplus and Salesforce partnered to create a CRM designed with branches of the automotive industry in mind. 

Salesforce Automotive Cloud delivers relevant, tailored solutions for automakers, dealers, and auto finance groups to provide connected digital experiences for employees and customers. Automotive Cloud comes loaded with pre-built solutions that offer manufacturers industry-specific process libraries, including declarative programming frameworks, flows, omnistudio, business rules engine, and compliance elements based on common functionalities and standards in the industry. Driver 360 is the backbone of Automotive Cloud, equipped with a tailored Customer 360 platform for automotive companies.

What this means for automobile manufacturers, dealers, and maintenance teams is access to a CRM that simplifies the often complex and time-consuming process of marketing and sales management, delivering seamless services both in-person and through digital commerce, managing partner relationships, and promoting sustainability. 

Let’s talk about some of the specialized functions: 


Manage distributor, customer, and end-customer marketing and communications

Ninety-three percent of auto industry leaders agree that first-party data improves the customer experience during vehicle browsing, purchase, financing, or post-purchase phase. 

By channeling this data into a single source of truth, critical players in the automotive industry can create a…



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