Select Page

Simplus Acquires Sqware Peg

Jan 30, 2019 | Admin, Latest News

Simplus Announces Acquisition of Australia-Based Sqware Peg

Simplus announced today the acquisition of Salesforce’s first partner in Australia, Sqware Peg, furthering Simplus’ global expansion into the Asia Pacific region. The investment is Simplus’ first international acquisition and sixth Salesforce consulting partner acquisition since 2016.

Sqware Peg has been transforming businesses with Salesforce technology since 2004. The company focuses exclusively on the Salesforce Platform, with offices in both Sydney and Melbourne.

“Sqware Peg is a pioneer in the APAC region,” said Ryan Westwood, CEO of Simplus. “We are thrilled to work with the talented leadership of Sqware Peg and combine forces to further grow our presence and continue making an impact in the global Salesforce marketplace. We appreciate the continued support of Salesforce Ventures, who has been an incredible partner to both Sqware Peg and Simplus.”

Reid Meldrum, managing director of Sqware Peg, will become a prominent Simplus shareholder as part of the acquisition. “I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth.”

Sqware Peg was attracted to Simplus, a quote-to-cash leader, because of its rapid growth. Simplus was recently named the No. 1 fastest-growing consulting firm by Consulting Magazine in 2018. Simplus also produced the first CPQ-focused Salesforce Bolt for Manufacturing and announced new headquarters in downtown Salt Lake City. The company continues to prize customer service above all, evidenced by recently receiving the title of one of the “10 most trusted consultancies” by Insights Success Magazine and becoming a designated “leader” among Salesforce consulting partners by G2 Crowd.

“Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia,” Meldrum said. “We’re excited about what the future holds for Simplus ANZ, as we will be able to expand our current offering to include innovative quote-to-cash solutions.”

For more information, please contact 1-833-SIMPLUS or email

Salesforce is among the trademarks of, Inc.


Sqware Peg is Australia’s first Salesforce partner and an established leader in digital transformation and advisory across the entire suite of Salesforce offerings. Sqware Peg is a Platinum Salesforce Partner and backed by Salesforce Ventures. At Sqware Peg, we live by our core values and are guided by our “Sqware Peg Way,” which enables us to work collaboratively with our clients and partners to align people, process and technology to ensure that our clients continually grow and succeed.


Simplus is a Platinum Salesforce Partner and the industry leader in Quote-to-Cash implementations. We provide enterprise-wide digital transformation across the entire Salesforce ecosystem through advisory, implementation, change management, custom configuration and managed services. Guided by the mantra “Success Simplified,” we use leading cloud solutions to help companies achieve a strategic vision, improve performance and increase value to stakeholders. With more than 1000 clients and a customer satisfaction rating in the top 1 percent of all Salesforce partners, Simplus helps companies improve, innovate and grow. For more information about Simplus, please visit


Submit a Comment


Simplus logo
Simplus team
| + posts