When it comes to CRM systems, Salesforce is the standout. For the past 14 years, Salesforce has dominated the Australian market and is very well established. APAC is the fastest-growing Salesforce region, and long has been, with impressive prosperity scores over the past ten years that show no sign of stopping.
But, with the explosion of CRM systems, Australian companies have ample choices for their CRM. Why is Salesforce still the best bet?
44% increase in Lead Volume
37% increase in Win Rate
37% increase in Sales Revenue
45% increase in Customer Retention
With numbers like that, it’s easy to see why Salesforce is continually Editor’s Choice in the Australian edition of PC Mag and the top-rated CRM software for Australia on GetApp.
So, as Salesforce moves forward with an exciting new investment, here are three reasons why Salesforce is a great fit for Australian companies.
1. Salesforce has invested billions into the Australia market to serve customers
It seems fitting that it’s called a Salesforce Trailblazer Fund since “trailblazing” a relatively untapped market is precisely what Salesforce intends to do down under. “Australia is an increasingly fertile country for venture capital, having racked up its biggest year ever for venture investments,” says technology reporter Dawn Kawamoto. “And Salesforce has a large presence in Sydney and Melbourne.”
Launched during the Salesforce World Tour Sydney, the Salesforce Trailblazer Fund is set to pump $50 million into local innovations amid the Salesforce ecosystem. Salesforce Ventures’ Australia-specific fund has invested in innovative startups in Australia since 2012, such as Arxxus, Autopilot, Bugcrowd, Practifi, Socialsuite, and Sqware Peg, the latter of which was acquired by Simplus earlier this year.
After Mark Innes was named Salesforce GM for APAC in 2016, Salesforce soon followed that announcement with an Australian deal with AWS in 2017—a deal that fosters deeper partnerships with Australian financial services and the public sector. All in all, this deal is predicted to add $29 billion to the Australian GDP. Clearly, Salesforce’s investment in Australia is reaping dividends for the company, customers, and the overall Australian business community.
2. Australia is a leading regional focus for Salesforce business growth
Of Salesforce’s top 15 cities for global growth, Australia holds two: Melbourne and Sydney. It’s the only country outside the United States to be featured multiple times on this list—a clear focus for Salesforce’s $72 billion TAM.
Additionally, Australia’s technology growth outpaces much of the world, another clear reason Salesforce is looking to align regionally. Salesforce’s 2018 sales growth in APAC was $997 million. This is no surprise when you take a look at the Australian enterprise software growth from 2017: 12.2% compared to the world’s growth rate of 7.5%. Australia is leading the way in tech, and Salesforce wants to follow. That means Salesforce customers in Australia can expect great support and innovation from Salesforce continually bolstering their growth.
3. Salesforce and Australia share cultural values: entrepreneurial spirit and tech innovation
Australians are, at heart, entrepreneurs. Almost 13 percent of the entire Australian population is involved in a startup business, with financial technology being the most common endeavor. In addition, Sydney Startup Hub, a government-created initiative to encourage startups, reported 480 startups raised over $182 million in the past year.
Salesforce is a great investment for companies in any vertical and of any size, with package options for any market size and the ability to scale as a company grows. Salesforce has a program dedicated to supporting startups and seemingly endless resources dedicated to helping startups use the right tools for different stages of growth.
If you are a company looking for a CRM with staying power and a commitment to the local business community, look no further than Salesforce. Australia’s entrepreneurial spirit, tech-savvy workforce, and exciting growth are a perfect fit for a Salesforce partnership.