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Simplus announces acquisition of CRM manager

Nov 1, 2017 | Admin, Health and Life Sciences, Latest News, Press Release

The Platinum Salesforce Partner acquires CRM manager, another partner in the Salesforce ecosystem.

We are happy to announce the acquisition of fellow Salesforce Ventures-backed consulting firm, CRM manager.

The acquisition is Simplus’ fourth Salesforce partner acquisition since receiving Series A funding in Q3 2016 from Salesforce Ventures and other investors. This new acquisition continues Simplus’ expansion trend, which began earlier this year with the purchase of BaldPeak, EDL Consulting, and Basati.

“Because of a number of acquisitions in the Salesforce ecosystem, there is currently a gap in the marketplace between large advisory firms and smaller consultancies,” said Ryan Westwood, CEO of Simplus. “We intend to fill that gap by acquiring top-notch companies, hiring exceptional talent, and expanding our Salesforce services from campaign to cash. We believe the acquisition of CRM manager will help us accomplish these goals.”

Founded in 2005, CRM manager is a leading Salesforce implementation, integration, and consulting partner with offices in Philadelphia, Pittsburgh, and New York City. CRM manager became a Salesforce Ventures Portfolio Company in 2010. The Salesforce-certified consulting team focuses on delivering Salesforce,, and AppExchange solutions.

“I am thrilled to be part of the Simplus Team,” said Andy Atkins, CEO of CRM manager. “As one of the original Salesforce Partners, I wanted to make sure that our over 1,000 clients will receive an additional benefit from our strategic decision to be acquired. Simplus offers not only that same level of customer quality but also particular expertise in the quote-to-cash space.”

This partnership comes on the heels of unprecedented growth for Simplus, a newly minted Certified Platinum Salesforce Partner in Quote-to-Cash implementations.

“We are pleased to see and be a part of the growth happening at Simplus,” said EPIC Ventures Managing Director Kent Madsen.

Simplus recently created 100 new jobs in the U.S. and overseas to address its swift growth and, in the past few months, recruited new Managing Director Suman Konidana and new V.P. of Western Sales Pete Shelton in its aggressive push to recruit prime talent in its growth surge.

For more information, please contact Amy Cook, VP of Marketing, at 949.813.0182 or



Simplus is a Platinum Salesforce Partner and the industry leader in Quote-to-Cash implementations. We provide enterprise-wide digital transformation across the entire Salesforce ecosystem through advisory, implementation, change management, custom configuration and managed services. Guided by the mantra “Success Simplified,” we use leading cloud solutions to help companies achieve a strategic vision, improve performance and increase value to stakeholders. With more than 1000 clients and a customer satisfaction rating in the top 1 percent of all Salesforce partners, Simplus helps companies improve, innovate and grow. For more information about Simplus, please visit



Established in 2005, CRM manager is a leading Salesforce implementation, integration, training and consulting firm with offices in Philadelphia, Pittsburgh and New York City. Proven experts in the Healthcare, General Business, and Financial Service verticals, CRM manager brings value to clients by understanding their business and leveraging the power of the cloud to energize the way they work. For more information, please visit


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