At Dreamforce 2025, Salesforce unveiled one of its most transformative innovations yet: Data Cloud has officially become Data 360 — the next-generation data foundation for what CEO Marc Benioff calls the “agentic enterprise.”
But this isn’t just a rebrand. It’s a redefinition of how businesses unify, contextualize, and activate their data across every channel and every AI agent. As the trusted partner for creative data-integration solutions on the Salesforce platform, Simplus is here to help you understand what’s new — and, more importantly, why it matters for your business.
A New Era of Connected Intelligence
According to SalesforceBen’s Dreamforce coverage, Data 360 now serves as the connective tissue for the entire Agentforce 360 ecosystem. It’s designed not just to store or unify information but to make it usable — in real time — by both humans and AI-driven workflows.
Key innovations include:
- Unstructured data ingestion — Data 360 can now process PDFs, images, and voice transcripts to extract usable context.
- Tableau Semantics — A shared data language ensures every team interprets KPIs and metrics consistently.
- Zero-copy data activation — Integrate and activate insights without duplicating data, improving performance and governance.
Together, these updates make Data 360 the intelligent, context-driven backbone for modern enterprises — and a perfect match for the integration creativity Simplus brings to every engagement.
Why Data 360 Matters for Your Business
Every organization today faces the same dilemma: plenty of data, limited insight. Systems don’t talk, data silos persist, and AI only performs as well as the data it receives. Data 360 changes that dynamic in four transformative ways:
1. From Data to Decisions — Instantly
With real-time pipelines and unified semantics, Data 360 turns information into action faster than ever. Insights can now fuel campaigns, service automation, and predictive sales workflows without delay. Simplus helps businesses architect and integrate these systems so every data point drives measurable outcomes.
2. Empowered Teams, Accelerated Value
Through low-code data modeling and shared governance, Data 360 allows teams to build dashboards, automations, and workflows with minimal IT dependence. Simplus accelerates this process by aligning data strategy with business outcomes, shortening the path from integration to impact.
3. Trusted Data for Trusted AI
In an era where AI innovation is outpacing adoption, data trust and transparency are mission-critical. Data 360 delivers built-in governance, access control, and visibility — ensuring that every AI insight is powered by reliable, compliant data. Simplus supports this transformation with robust data governance frameworks and integration expertise.
4. A 360° View Across Every System
Salesforce’s new Data 360 integrations with Google Gemini Enterprise and AWS mean your Salesforce org can finally serve as the single pane of truth across your tech stack. Simplus helps orchestrate these integrations, ensuring your customer data, analytics, and automation all operate in sync.
Simplus: Your Partner in the Data 360 Revolution
Simplus has always been about more than just technology — we’re about turning innovation into results. Whether you’re planning a Data 360 rollout, optimizing cross-cloud integrations, or preparing for AI-driven automation, we bring the strategy, creativity, and Salesforce expertise to make it happen.
Our services include:
- Data readiness and architecture assessments
- Integration and ingestion design across Salesforce and external systems
- Governance and semantic modeling for consistent, trusted data
- AI and analytics activation for actionable, intelligent outcomes
The Bottom Line
Dreamforce 2025 marks the start of a new data era. Data 360 isn’t just a platform — it’s the heartbeat of the agentic enterprise. With it, businesses can finally unify every customer signal, automate intelligently, and act on insight in real time.
And with Simplus as your Salesforce partner, you have the creative integration expertise to make it all work — seamlessly, strategically, and at scale.
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