As 2025 draws to a close, one of Salesforce’s biggest transformation stories has been the evolution of its data foundation—the re-introduction of Salesforce Data Cloud as Data 360. This rebrand, unveiled at Dreamforce 2025, marks the next phase of Salesforce’s data strategy: moving beyond storage and connectivity to actionable, AI-driven insight.

Across 2025, Data 360 has matured into the brain of the Salesforce ecosystem—empowering AI, enabling secure collaboration, and delivering real-time intelligence to every workflow. As your partner of choice for creative solutions and ongoing data-integration maintenance, Simplus helps organizations harness the full power of this evolution.

Below is our end-of-year summary of the seven most significant Data 360 developments shaping Salesforce’s vision for intelligent, trusted data.

AI-Powered Data Insights

Data 360’s most powerful advance this year has been its expansion of AI-powered data insights. The platform now uses semantic modeling and built-in generative AI to extract meaning from unstructured sources—turning text, images, and external datasets into valuable business context. As reported by Salesforce Ben, this makes Data 360 the “intelligent core” of the Salesforce stack.

These new capabilities give organizations the ability to predict trends, identify anomalies, and fuel agents or analytics with context-rich information. With Simplus as your Salesforce data-strategy partner, you gain creative expertise in building enriched data-models, optimizing ingestion pipelines, and maintaining continuous insight delivery.

Data Privacy and Compliance

Salesforce has also elevated data privacy, governance, and compliance in Data 360. The Summer ’25 release introduced AI-driven tagging and classification to detect sensitive information like PII, while policy-based governance ensures that every dataset adheres to regulatory frameworks such as GDPR and HIPAA.

At Dreamforce 2025, Salesforce further announced Clean Rooms for secure collaboration, allowing teams to analyze shared data without exposing raw records (Salesforce Newsroom).

Simplus helps organizations operationalize these privacy advances—mapping data flows, defining access controls, and maintaining compliance as data complexity grows.

Customer 360: Unified Profiles and Context

At its heart, Data 360 delivers on Salesforce’s long-standing Customer 360 promise: creating a unified, real-time view of every customer across sales, service, marketing, commerce, and beyond. The recent Winter ’26 release added Related Lists that pull Data 360 attributes directly into standard Salesforce objects—enriching CRM workflows with unified customer context.

This integration enables smarter engagement, faster service, and more accurate personalization. With Simplus, organizations can align Customer 360 strategies across business units, integrate external data sources, and maintain the fidelity of customer records that fuel both AI and analytics.

Industry-Specific Data Solutions

Salesforce has continued its expansion of industry-specific data models within Data 360—pre-configured templates for financial services, manufacturing, healthcare, and retail. These accelerators, detailed in Salesforce’s Data Cloud update, drastically reduce setup time and improve adoption by aligning with proven data taxonomies.

Simplus specializes in implementing and customizing these industry-specific solutions to fit your unique processes and regulatory requirements—ensuring your data architecture supports the analytics and automation goals that matter most to your business.

Cross-Platform Data Integration

One of Data 360’s greatest strengths remains its cross-platform data integration capabilities. Through zero-copy federation, pre-built connectors (Amazon S3, Google Cloud Storage, Snowflake), and no-code SDKs, Data 360 allows data to flow freely between systems without duplication. (Salesforce Data 360 Overview)

The Spring ’25 release notes added enhanced multi-org connectivity, simplifying insight sharing across large enterprise deployments.

Simplus, your partner for ongoing data-integration maintenance, helps ensure these pipelines remain secure, scalable, and tuned to business performance.

Real-Time Data Processing

Real-time capability became a defining theme for Data 360 in 2025. Salesforce introduced streaming ingestion, real-time activation, and event-driven updates that ensure every customer profile stays current. The forthcoming Winter ’26 release further advances this with immediate data propagation across Customer 360 apps.

During Dreamforce 2025, Salesforce highlighted that “the gap between understanding and acting on data must disappear.” Simplus supports this vision by helping organizations design streaming architectures, define latency SLAs, and monitor freshness so decisions happen in the moment, not hours later.

Data Collaboration and Sharing

Finally, 2025 brought major advances in data collaboration. Data 360’s new Clean Rooms and secure-sharing frameworks allow business units and partners to collaborate on analytics without moving or exposing data. (Salesforce Newsroom)

This feature empowers marketing, service, and analytics teams to operate from the same governed dataset—enhancing trust and alignment. Simplus helps clients enable these shared data environments responsibly, designing governance rules and maintaining interoperability across teams.

The Pivot to Data 360 and the Agentic Enterprise

Salesforce’s pivot from Data Cloud to Data 360 is more than a rebrand—it’s a strategic declaration that data is the heart of the Agentic Enterprise. At Dreamforce 2025, Salesforce positioned Data 360 as the foundation for every AI agent, workflow, and decision.

As organizations adopt this new paradigm, Simplus remains your partner of choice—bringing creative data-integration design, seamless implementation, and expert maintenance to help you realize the full promise of connected, intelligent data.

2025 has been a breakthrough year for Salesforce Data 360: AI-driven insights, stronger governance, unified customer profiles, industry-specific models, cross-platform integration, real-time data processing, and collaborative intelligence all signal a new era of actionable data.

As we enter 2026, businesses that master their data pipelines will lead the charge toward the Agentic Enterprise. With Simplus as your trusted partner for creative solutions and continuous data-integration maintenance, you can transform your Salesforce data strategy into a sustainable competitive advantage.