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Data Cloud, high tech, and sustainability in 2025

Feb 4, 2025 | Admin, Data Integration, High-Tech, Latest News

Is 2025 the year for being green? 

As technology advances at breakneck speed, high-tech companies recognize their crucial role in shaping a greener, more sustainable future. For many companies, this shift isn’t just about corporate responsibility; it’s about embracing smart, innovative solutions that reduce environmental impact while driving business success. 

On the global economic platform, 60 percent of companies implemented sustainability strategies this year. However, Euromonitor International surveys found that only 10 percent believe they effectively communicate these strategies. 

Salesforce Data Cloud can be pivotal in helping the high-tech industry achieve its sustainability goals in 2025, with innovations in AI and machine learning making these sustainability goals possible.  

Here are three ways the Simplus Business Transformation Services team and Salesforce Data Cloud can help your organization realize its sustainability goals in 2025. 

 

1. Optimizing Resource Utilization

Did you know only 22.3 percent of electronic waste is properly collected and recycled? 

Eliminating wasteful processes is a practical move toward sustainability. 

With Data Cloud, companies can facilitate more efficient energy management processes with advanced analytics and predictive maintenance

First, advanced analytics identifies inefficiencies and recommends optimizations, such as adjusting power usage during peak and off-peak hours or switching to more energy-efficient equipment. This can significantly reduce energy consumption and carbon footprints.

Second, high-tech firms can perform predictive maintenance on their machinery and equipment using Data Cloud’s predictive analytics capabilities. By analyzing data from sensors and other monitoring devices, companies can predict when equipment will likely fail or require maintenance. This extends the lifespan of equipment, reducing waste and minimizing downtime and the need for emergency repairs, leading to more efficient operations.

 

2. Enabling Supply Chain Transparency and Efficiency

Data Cloud can help high-tech companies track and manage their supply chains more effectively. 

“The supply chain serves one ultimate purpose — to deliver a promise to a customer,” Guido Burger, Senior Director, EMEA Industry Advisor for Manufacturing and Supply Chain at Salesforce. “The problem is that it’s often siloed and not visible to the other areas. To have visibility over the entire supply chain, each partner needs to access data from one central place.” 

Burger introduced Data Cloud’s engagement layer, which provides data that provides essential visibility and insights. “Every supply chain creates many data streams, but an engagement layer helps gather them in one central place with analytics and insights,” he explained. “This allows internal and external teams to resolve problems, share solutions, and coordinate around regulations quickly. With that in place, it’s possible to add automation and alerts to make the chain stronger and smarter throughout.”

Additionally, real-time tracking and inventory management can help prevent overproduction and reduce excess inventory, further minimizing waste.

 

3. Promoting Circular Economy Practices

Product Lifecycle Management is a crucial component of sustainability because it addresses a product’s environmental and social impacts from its inception to its disposal. Data Cloud can facilitate comprehensive product lifecycle management by tracking products from production to end-of-life. 

Companies can gain insights into their entire lifecycle by collecting data on product usage, performance, and disposal. This information can be used to design products that are easier to recycle, repair, or repurpose, supporting circular economy principles.

Salesforce Data Cloud offers powerful tools and capabilities to help the high-tech industry enhance its sustainability efforts in 2025. Data Cloud can drive significant environmental benefits by optimizing resource utilization, enabling supply chain transparency and efficiency, and promoting circular economy practices. 

These efforts contribute to a more sustainable future and help high-tech companies build stronger, more responsible brands that resonate with environmentally conscious consumers and stakeholders.

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