Salesforce’s Summer ’25 release brings significant advancements to the Telecom and Media industries, enhancing billing processes, sales efficiency, and operational integration. As a trusted Salesforce partner, Simplus is here to help organizations leverage these updates the smart way and get ROI on their Salesforce investment in any season.

Let’s take a look at some of the latest updates for telco and media in Summer ‘25:

 

Revenue Schedules for Media

The Summer ’25 release introduces enhanced revenue scheduling capabilities for Media Cloud, enabling media companies to manage complex revenue recognition processes more effectively. These improvements allow for better alignment with accounting standards and provide greater visibility into revenue streams, facilitating more accurate financial reporting and compliance.

 

Agentforce for Telecom Billing Resolution

Agentforce now empowers telecom providers with AI-driven agents capable of managing billing disputes and resolutions. These intelligent agents automate routine billing inquiries, allowing customer service teams to focus on complex cases and improving resolution times. For instance, AI agents can triage billing issues, route them to appropriate departments, and monitor resolution progress, ensuring timely responses and enhanced customer satisfaction.

 

Agentforce for Telecom Quoting and Ordering

Salesforce has introduced invocable cart actions for Agentforce, enabling automated quoting and ordering processes within the Telecom industry. This feature allows sales representatives to create agentic flows and actions within Agentforce to perform essential cart operations using prebuilt Industries CPQ Invocable Actions. By integrating CPQ Cart APIs with Agentforce, sales reps can manage quotes and orders directly within Agentforce without requiring custom Apex, streamlining the sales process and improving efficiency. 

 

Enterprise Sales Management Enhancements

The Summer ’25 release brings several enhancements to enterprise sales management, improving sales efficiency and accuracy. Updates include improvements to attribute editing, MACD undo functionality, asset management, and working cart controls. These changes help sales reps work faster and with greater accuracy, minimizing rework and preventing duplicate actions. 

 

TM Forum Enhancements

Salesforce has expanded its support for TM Forum APIs, enhancing interoperability across the Telecom industry. The introduction of TMF620 Product Catalog Management and TMF651 Agreement Management APIs enables seamless integration between Salesforce Communications Cloud and external systems. These enhancements facilitate the synchronization of product information and contract management, streamlining operations and improving data consistency across platforms.

 

---

 

As a leading Salesforce partner, Simplus offers comprehensive services to help Telecom and Media organizations implement and maintain Salesforce solutions. Our team of experts provides tailored strategies, seamless integrations, and ongoing support to ensure your organization maximizes the value of its Salesforce investment. Whether you’re looking to enhance billing processes, streamline sales operations, or integrate with external systems, Simplus Strategic Managed Services can help you achieve your goals.